14 years’ experience driving high‑impact stakeholder engagement and digital change across global enterprises, NGOs and cultural institutions, I’ve partnered with marquee organisations—including Qatar Foundation, Reach Out to Asia and Qatar National Library—to build data‑driven storytelling platforms and executive playbooks. I’ve delivered strategic content for Qatar BioBank and the Ministry of Finance, supported thought‑leadership development at Qatar Faculty of Islamic Studies and Hamad Bin Khalifa University, and executed 20 multi‑platform campaigns—from website overhauls to social‑media strategies—for GOOD Magazine, Qatar Museums, DIFI and the Research Centre for Islamic Legislation and Ethics.
Experience: 11 years
Yearly salary: $80,000
Hourly rate: $50
Nationality: 🇬🇧 United Kingdom
Residency: 🇬🇧 United Kingdom
Experience
Community Growth Manager
Zumo 2022 - 2023
Crafted and executed a product messaging framework that distilled complex DeFi features into self-serve tutorials for B2B and B2C audiences. Piloted targeted social sharing campaigns and partnered with product and marketing teams to run growth experiments.
Head of Marketing & Content Creation
Soy Türkiye 2021 - 2022
Led a multi-channel buyer’s journey strategy that broadened market reach and increased engagement across varied demographics. Crafted targeted messaging sensitive to cultural nuances, ensuring content resonated with both local and international audiences.
Co-Founder, General Manager & Social Media Executive
NOMAD Coffee 2019 - 2020
Built and scaled a successful coffee brand by developing creative, community-focused strategies. Conceived and launched a direct-to-door subscription model, creating a new revenue stream during the COVID lockdowns. Cultivated a loyal customer community, leveraging authentic storytelling to build lasting relationships.
Photographer & Social Media Officer
Al Jazeera Children 2014 - 2016
Led visual storytelling across digital platforms, creating compelling content that boosted audience engagement. Served as lead photographer for major multi-event campaigns, delivering consistent, high-quality coverage under tight deadlines. Designed and produced keynote presentations for strategic client pitches.
Skills
copywriting
digital-marketing
marketing-strategist
product-marketing
social-media
