wyneseo

Drove Base ecosystem growth across Southeast Asia — bridging strategy and execution between the APAC Lead and country teams across SG, MY, VN & TH. From KOL networks to accelerator programs to AI-powered tooling, the job was to make things move on the ground.

As part of the Ethlas team, I focused on marketing and social media efforts for Gambit Finance, one of the core product verticals. I played a key role in growing Gambit’s brand presence, community, and trading activity through strategic content, partnerships, and events. Key Achievements: 🚀 Grew Gambit Finance’s X (Twitter) account organically to 77K followers, averaging 1K–15K impressions per post through content planning, KOL partnerships, and targeted campaigns. 🤝 Managed KOL and ambassador programs, including launch activations, whitelist distributions, and community outreach via alpha groups and X collaborations. 📆 Organized and managed IRL events such as the Gambit Finance Launch, Watch Party with Razer, Ethlas's Token2049 Event, and Base SG Community Meetup. 📈 Drove marketing efforts that contributed to over $250K+ in platform trading volume.

Led community growth and marketing initiatives for Giants Planet, a Web3 project under 2MR Labs. Focused on user acquisition, engagement, and product launch strategy. Key Highlights: 🚀 Built and scaled an NFT community from scratch to 40K+ members across Discord and social channels. 💥 Led a sell-out Ordinals (NFT) launch — fully minted within 2 hours. 🛠️ Co-led development and go-to-market for a real-world asset (RWA) marketplace platform. 🌐 Managed website creation, ongoing content updates, and drove strategic marketing campaigns to support growth and brand awareness.

Developing WordPress websites/plugins & Laravel web apps for client’s marketing goals. Collaborating with design team for functional, user-friendly interfaces. Optimizing for performance, speed, and SEO. Testing and debugging for seamless user experience. Providing technical support and troubleshooting to clients and team.