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Managed day-to-day content scheduling and audience interaction across multiple social media platforms, maintaining a consistent and vibrant brand presence. Actively engaged with followers by responding to comments, messages, and mentions timely and authentically to build strong community loyalty. Monitored and analyzed engagement metrics and platform insights, using data to optimize content strategy and improve performance. Integrated trending formats and platform-specific features to keep content fresh, culturally relevant, and highly shareable within target audiences.

Spearheaded growth strategy through strategic partnerships with local vendors, delivery platforms, and community activations, significantly increasing brand visibility and customer acquisition. Conducted in-depth market and location analyses evaluating foot traffic, consumer behavior, competition, and local trends to inform data-driven outlet expansion decisions. Led integrated marketing campaigns including influencer collaborations and seasonal promotions aligned with business objectives and revenue targets. Managed content planning and execution across social media channels, ensuring brand consistency and driving engagement and foot traffic.

Drove business growth through strategic local partnerships with vendors, delivery platforms, and community collaborations, significantly boosting brand visibility and customer acquisition. Conducted market research and competitive analysis, utilizing data insights to guide smart expansion and marketing strategies. Collaborated with marketing teams to design and implement campaigns targeting dine-in and online customers, resulting in increased sales and customer loyalty. Led social media content planning and publishing to highlight menu offerings, events, and seasonal promotions, maintaining consistent brand messaging and engagement.

Managed client contact database and follow-ups to drive sales efforts, ensuring smooth coordination with internal teams and timely delivery of contracts and proposals. Provided comprehensive sales activity reports and supported client meetings with relevant, up-to-date information to facilitate decision-making. Collaborated with creative teams to produce engaging digital content that significantly boosted website traffic and conversion rates. Analyzed website performance and user behavior using data insights, recommending and implementing optimizations that enhanced acquisition and retention metrics. Continuously researched emerging digital marketing trends and tools, leading communication strategies that kept the brand competitive and relevant.