xuanqipeng

Led initiatives to export domestic supply chain products to the European market, focusing on establishing and enhancing JD International's presence in the region. Developed and implemented strategies to navigate the complexities of international trade and logistics, ensuring efficient and compliant product distribution. Fostered relationships with key European partners and stakeholders to facilitate smooth operations and expand market reach.

Oversaw dual roles within the Netherlands team, achieving significant results in both product and key account management. Acted as the business unit result owner for smart devices, including tablets, PCs, and MBB, leading the team to navigate and resolve challenges for commercial success. Negotiated with key account buyers both online and offline to introduce new PC products, enhancing product range and availability. Amplified tablet daily sales by coordinating efforts across customer service, marketing, and retail teams, pushing for optimal sell-out performance. Engaged with operators to develop and promote a compelling 5G product narrative, facilitating the introduction of new devices into the market. Maintained dual reporting lines to the Country Manager and WEU BU Director. Directed the business unit for Mediamarkt, encompassing all product categories like SP, Tablets, and Watches, driving sales, retail, delivery, and service team efforts to manage product launches and daily sales operations effectively. Analyzed daily sell-out results to gauge competitive standing, crafting strategic business offers to achieve key performance indicators (KPIs). Conducted ROI analyzes post-promotion and joint-marketing activities, laying the groundwork for subsequent offer strategies and plans.

Served as the principal architect for the launch and business outcomes of tablet and PC products across 10 Western European countries. Over a span of 5 years in Düsseldorf, led the team through the successful introduction of three generations of tablet and PC products, achieving notable financial outcomes. In the initial two years, achieved a pivotal milestone by persuading the Shenzhen HQ product line to tailor products to meet Western European consumer preferences, transitioning from operator channel-oriented offerings to competitive consumer products. Over the following two years, spearheaded the go-to-market strategies for flagship products like M5/MateBook X Pro, culminating in outstanding sales achievements. Crafted and implemented a comprehensive 4P strategy (product, price, place, promotion), coordinating cross-functional teams including HQ TTM, Testing, Marketing, and Retail to ensure a cohesive product launch. Facilitated key channel partner engagements, including open market operators, to optimize product assortment and market positioning. Synthesized best practices and insights from launch preparations and post-launch activities, sharing valuable lessons with teams across countries to refine future strategies. Regularly reported to the Western European management team and the HQ Business Unit Line President.

I'm responsible for coordinating with R&D, Marketing, and Sales teams to ensure a synchronized global launch. My efforts have contributed to successful launches in various markets, enhancing Huawei's OTT box product line's global footprint. I've played a pivotal role in shaping the product's market strategy, from concept to consumer, ensuring product availability, competitive pricing, and impactful marketing campaigns. Additionally, I've led training sessions for local sales and marketing teams to deepen their product knowledge and sales techniques, significantly boosting sales performance and market adoption. Regularly reported progress and challenges to senior management, ensuring alignment with the company's global strategy and objectives.

This foundation has been instrumental in my career, enabling me to bridge the gap between technical development and market deployment effectively. My hands-on experience in hardware testing provided me with a deep understanding of product quality, performance standards, and the critical importance of aligning R&D efforts with market expectations. This background allowed me to anticipate potential challenges in product development and collaborate closely with engineering teams to address them proactively. As I transitioned into roles with broader responsibilities, this knowledge proved invaluable in guiding strategic decisions, ensuring that product innovations are not only technically feasible but also commercially viable and aligned with consumer needs. My early career at Huawei laid the groundwork for a holistic approach to product management, from initial concept through to global market launch, fostering a synergy between technical excellence and market success.