Commercial leader with 18 years of experience building, operating, and scaling revenue-generating businesses across APAC and Greater China. Proven track record launching new P&L units from zero to profitability, designing GTM engines, and scaling platform-driven businesses within complex enterprise environments. Deep expertise across digital commerce, platform partnerships, content monetization, and regional market entry, with a strong bias toward measurable commercial outcomes, disciplined growth, and scalable operating models. Passionate about working with web3/blockchain builders and visionaries in shaping commercial opportunities of tomorrow.
Experience: 11 years
Yearly salary: $0
Hourly rate: $0
Nationality: 🇺🇸 United States
Residency: 🇦🇹 Austria
Experience
Digital Retail Marketing Senior Manager
THE WALT DISNEY COMPANY 2022 - 2025
Functional head of social commerce, with end-to-end responsibility for P&L, GTM system design, and ecosystem partnerships across platforms, agencies, and consumer product licensees. Built and owned Disney’s first APAC social commerce (TikTok Shop) P&L from zero to profitability, defining commercial hypotheses, GTM motion, monetization mechanics, and success metrics under uncertainty. Scaled the business to multi-million-dollar annual revenue with positive operating margin, building an 800K+ high-value follower base and sustaining triple-digit growth through early-stage scale.
Content Sales Distribution Manager
THE WALT DISNEY COMPANY 2019 - 2022
Owned senior commercial relationships with top streaming and telco partners, driving revenue growth through distribution strategy, pricing, and localized partner-based solutions. Led commercial strategy within a ~$300M annual content licensing revenue segment, contributing double-digit year-on-year revenue growth in priority accounts.
General Manager, China
VS MEDIA 2017 - 2019
Full P&L owner for China business, spearheading transformation across commercial strategy, partnerships, and operations across sales, marketing, and content production. Designed repeatable monetization and operating playbooks across sales, content, and distribution, improving margin from ~10% to 30%+ and enabling scalable growth across channels.
Business Development & Strategy Director
HUAYI BROTHERS WINK ANIMATION 2016 - 2017
Represented studio leadership in all commercial and strategic matters, managing cross-border talent, production, and IP licensing deals end-to-end. Secured US$30M in startup capital from Huayi Brothers Media Group executives and completed shareholder, entity, and subsidiary structuring.
Content Analytics & Business Development Sr. Manager
ORIENTAL DREAMWORKS 2014 - 2016
Oversaw all aspects of production department’s business strategy and business affairs, including U.S. & China based studio and talent deals, business operations, budget planning and facilitating communications between C-level executives.
Strat Planning & Sr. Pricing Analyst, Various Divisional FP&A
INTEL CORPORATION 2007 - 2014
Led pricing and market strategy initiatives across a US$3B PC business, contributing to a 10% market share increase through APAC-tailored pricing models. Managed US$800M in global Intel Inside® partner marketing funds, delivering US$12M in cost savings through cross-functional governance with marketing and IT.
Skills
business-development
content-marketing
digital-marketing
ecommerce
marketing
partnership
product-marketing
social-media
gtm
