yazeed

A Product Management professional with a Software Engineering and Design background who spent the past decade building, leading, and developing strategies for digital products (web/mobile/APIs) at ambitious startups and companies in different stages and sizes (pre- product, post-product, scale-up, and growth). 

Led, designed, implemented, and launched a diverse set of consumer, business, and enterprise products throughout his career, across various domains. 

• Domains: SaaS, eCommerce, TravelTech, EdTech, AdTech, FoodTech, GameTech, Fintech, Crypto/Blockchain/Web3, HealthTech, R&D, and 3D Printing. 

• Built and launched many products from 0 to 1, or concept to launch (go-to-market), 3 of which were fully acquired by foreign companies. • Led full product lifecycles, and managed cross-functional teams and stakeholder communication of up to 75 at many ambitious startups and scale-ups. 

• Specialized in product strategy development, market research, product growth, and go-to-market strategies.
 • Proven record in dealing with technical & business complexities of any scale.
 • Experienced at making commercial decisions based on analysis of markets, customers, competitors, and unit economics. 

A strong believer in product-led growth and the idea that growth stems from intently crafted products, and successful products are bred from fostering a product-centric culture of incremental delivery, open collaboration, testing & validation, shared learnings, effective prioritization, and focus on outcomes, not outputs. 

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Often set to find a product-market fit or improve products
 to maximize value and scale up in competitive or uncertain environments, allowing for more vertical optimizations. Passionate about product discovery and navigating the product one learning at a time through the use of intentional experimentation and validation frameworks targeting clear business outcomes, measured by efficient success metrics. 

• Co-founder of Product Folks, a Product Management community in the Middle East and North Africa.
 • Frameworks: Product-led Growth, Opportunity Solution Tree, The Flywheel Effect, Four Fits Framework, AARRR Metrics, Hooked Model, Facebook's 3 Questions Approach, Amazon's Working Backwards, and The Lean Startup. 

“A great product manager has the brain of an engineer, the heart of a designer, and the speech of a diplomat” – Deep Nishar