Business development leader specialising in Web3, DeFi, RWAs, and blockchain ecosystems. Experienced in driving institutional partnerships, token distribution strategies, and ecosystem growth across the UAE and MENA. Fractional advisor to leading crypto projects with warm-intro access to the top 100 tokens, VCs, and wallets. Proven track record in closing multimillion-dollar deals, launching go-to-market campaigns, and scaling communities through both grassroots and institutional channels. Active OG member of ArtsDAO, with presence at Token2049, Future Blockchain Summit, and other global industry events. Recognised for bridging TradFi → DeFi narratives, cultivating long-term partnerships, and building fanbases around protocols, not just users.
Experience: 10 years
Yearly salary: $82,000
Hourly rate: $120
Nationality: 🇬🇧 United Kingdom
Residency: 🇦🇪 United Arab Emirates
Experience
Advisor
Kaimeta 2024 - 2025
• Advise Web3 clients on market expansion, ecosystem partnerships, and user acquisition campaigns. • Lead BD initiatives and GTM positioning for Splyce.Fi — a Solana-based RWA dETF platform, supporting narrative building, institutional onboarding, and community-led adoption. • Connect projects with leading infrastructure providers including Chainlink, Galxe, Ledger, Solana, Cardano, Huma Finance, Figure. • Support fundraising and investor relations through warm-intro access to top 100 tokens, VCs, and C-suite executives.
External Researcher
Dorta Ventures 2023 - 2024
• Advised founders on TradFi → DeFi investment strategies, including quant strategy integration. • Supported the launch of a UAE-based property fund for an Asian consortium, bridging real-world assets (RWAs) with DeFi distribution models. • Consulted on GTM strategies for fintech and blockchain clients entering the UAE market.
UAE Sales Manager (EdTech Solutions)
Perfect Purity General Trading LLC 2020 - 2024
• Delivered $1.75M+ in sales, exceeding targets by 87%, proving ability to scale distribution pipelines. • Closed a $900K+ six-year contract, showing capability in long-cycle deal closing. • Partnered with C-suite stakeholders to introduce digital platform adoption at scale, a skill now applied to Web3 distribution strategies.
Consultant & Sales
Pearson (UAE, Oman & Bahrain) 2017 - 2020
• Managed accounts worth over $1M+ ARR, expanding reach and adoption across multiple regions. • Secured $250K+ in pipeline within 3 months, building long-term partnerships with institutional clients.
Skills
community-manager
head-of-sales
marketing-communication
business-development
