yinglikao

• Led cross-cultural communication, including rate conversion, localized business solutions, and strategic network referrals, driving $10 million USDT monthly revenue. • Developed systematic marketing workflows by onboarding customers with structured video content, doubling the marketing department’s efficiency. • Drove a 30% increase in conversion rate by leveraging pragmatic market analysis and tailoring sales enablement strategies to client needs. • Advised colleagues in Europe on go-to-market (GTM) and localization strategies for China, Hong Kong, and Taiwan, achieving 80% customer satisfaction. • Delivered compelling product messaging and presentations that enhanced brand positioning and product visibility, increasing referral rates from 10% to 40%. • Applied strong public relations and crisis management skills to reduce customer complaints and maintain a positive brand image.

• Conducted online and offline public blockchain education sessions for over 700 investors in English and Chinese to enhance community engagement, covering topics such as blockchain introduction and how to participate in crypto trading. • Analyzed marketing KPIs for business partners, consistently exceeding sales targets by 10%. • Collaborated cross-functionally with APAC market departments, developing and implementing localized marketing strategies for diverse Asian markets. • Travelled across Singapore, Hong Kong, China, Japan, Malaysia and Taiwan. Resolved concerns for over 100 clients by identifying their needs, customizing solutions, and effectively demonstrating products.

• Designed the sales strategy, researched target audience characteristics, and established trust with participants, increasing the conversion rate from 20% to 50%. • Hosted 20 blockchain events as a strategic sales funnel, reaching USD 25k in monthly sales. • Executed social media content creation, influencer marketing, and KOL collaborations to boost brand visibility, resulting in crypto exchanges, including Bitget, MEXC, Lbank, BingX, Kikitrade and NFT projects’ strategic partnerships.

• Led project marketing operations and coordinated with ad placement partners to run Facebook and Instagram ads, resulting in a 30% increase in exposure.