yuxiaozhou737

Content Operation

--Professional knowledge: Microeconomics, Law, Project Management;        

--Web3 and Blockchain: Systematically study core tracks such as DeFi and RWA, and combine courses like "DeFi and RWA Integration Practice" to form a complete knowledge system of "technical implementation - commercial application".        

--Content creation and marketing: Skilled in dual-track content operation of text and images as well as short videos, familiar with the creative style of "case dissection + data visualization"; Proficient in user growth strategies (community operation, viral activities), capable of formulating precise content directions by integrating industry hotspots and user demands.        

--Data analysis and tools: AI Agent (coze, make) workflow, Dune Analytics dashboard development, Excel(data processing and analysis), creation of text, images and videos by Jiemeng Jianying.        

--Project Management and Collaboration: Possessing cross-departmental coordination experience, excelling in resource integration and risk prediction, and having led the cold start and review optimization of projects from 0 to 1.        




Experiece: 6 months

Yearly salary: $30,000

Hourly rate: $10

Nationality: 🇨🇳 China

Residency: 🇭🇰 Hong Kong


Experience

Team Marketing Director
奥斯卡亚计划(水果助农项目)
2023 - 2024
--Market Insight: Through questionnaires, the demands of over 200 fruit farmers (slow-selling categories/price expectations) and the purchasing preferences of over 300 consumers (freshness/delivery timeliness) were collected to clearly identify the core selling points of "direct supply from the source + traceability visualization". --Strategy execution: Designed an "online pre-sale + community expansion" plan, released short videos to assist farmers (highlighting "orchard real shooting + fruit farmers' stories"), and combined with group buying (10 yuan off for orders over 5 pounds), old customers bringing in new ones (free tasting samples) and other promotional activities. In the first month, achieved sales of 80,000 yuan, helping 12 fruit farmers solve the problem of overstocking. --Innovation implementation: Establish a full-chain visualization model of "planting - sorting - transportation - sales", allowing consumers to view the growth status of fruits in real time, enhancing trust and repurchase rate (repurchase rate reaching 45%) --Review and optimization: Propose two major improvement directions: "Brand IP creation (designing the cartoon image of the orchard) + continuous sales tracking (collecting customer lists)", providing replicable templates for subsequent agricultural assistance projects.

Skills

content-marketing
engineering-manager
operations
english
chinese-mandarin