zaynzpk

Customer Experience & Campaign Operations

Customer Experience and operations leader with 10+ years of experience managing customer service environments in fintech and global financial services. Proven ability to lead teams, manage complex escalations, and optimize customer support operations in high-volume, SLA-driven environments.

Experienced in multi-channel support operations, workforce planning, performance management, and service optimization using key metrics including CSAT, First Contact Resolution (FCR), Average Handling Time (AHT), and response SLAs. Known for building high-performing teams, improving operational efficiency, and strengthening customer trust and fraud prevention practices.

Strong collaborator with product, risk, compliance, and marketing teams to improve customer experience, operational workflows, and service scalability. 


Experience: 7 years

Yearly salary: $44,000

Hourly rate: $15

Nationality: 🇲🇾 Malaysia

Residency: 🇲🇾 Malaysia


Experience

Senior Fraud Protection Specialist
American Express (Malaysia) Sdn Bhd
2022 - 2024
Protected customer accounts and financial transactions while delivering premium service to global card members. Key Impact: ● Investigated complex fraud cases including identity theft, account takeovers, and unauthorized transactions, ensuring fast resolution for customers. ● Managed high-priority customer escalations related to account security, restoring customer confidence. ● Conducted quality assurance reviews on fraud alerts and investigations, maintaining service and compliance standards. ● Identified emerging fraud patterns and contributed to improvements in fraud prevention processes. ● Participated in an AI-driven fraud detection pilot, improving alert detection accuracy and investigation productivity. ● Delivered personalized support to premium card members while balancing fraud risk and customer experience.
Customer Experience & Campaign Operations Manager
RinggitPlus – Jirnexu Sdn Bhd.
2017 - 2022
Support Operations Scale Managed a customer support team of 8–15 agents handling 1,500+ monthly customer inquiries across email, chat, and social media channels. Key Impact: ● Oversaw daily customer support operations and SLA performance across multiple channels.Implemented workforce scheduling and capacity planning aligned with campaign demand. ● Work closely with the Business Development team and clients to adapt and execute campaigns effectively. ● Use data to innovate and enhance Standard Operating Procedures (SOPs) for continuous campaign optimization. ● Monitored support metrics including CSAT, response time, FCR, and handling time to improve operational performance. ● Introduced a knowledge base and FAQ system reducing inbound support volume by 20%. ● Provided team coaching, mentoring, and performance management to improve productivity and service quality. ● Supervise and coach the Customer Experience and Retention Team to enhance productivity and performance. ● Resolved complex customer escalations involving financial products and campaign disputes. ● Monitored and reported on governance metrics, providing insights and recommendations for continuous improvement. ● Collaborated with cross-functional teams to implement customer-focused solutions, driving business growth and exceeding expectations. ● Analyzed client feedback to develop and implement effective service improvement strategies, fostering strong and meaningful client relationships. ● Conducted quality audits on chatbot workflows and agent responses. ● Oversaw campaign reward fulfillment operations, ensuring accurate delivery to eligible customers. ● Investigated fraudulent claims and minimized operational losses.

Skills

customer-service
fintech
jira
customer-support
english
malaysian