zeddyjelimo

Led the full product lifecycle for Siku Zangu, a bilingual (Swahili & English) mobile period-tracking app designed for young girls and women across Africa. Conducted user research with Tanzanian teens and caregivers to uncover cultural, linguistic, and privacy barriers in existing menstrual-health apps. Designed the app's complete UX architecture: sitemap, wireframes, interaction flows, and responsive layouts. Collaborated with developers by preparing structured handoff files, component specs, and user-story documentation. Created the UX strategy deck that outlined the vision, features, roadmap, and launch plan. Developed the brand kit (color palette, typography, logo) and ensured consistent UI patterns across onboarding, home feed, cycle tracking, education hub, reminders, and settings.

Led and supervised a call team, ensuring quality communication and adherence to company processes. Monitored call performance, productivity, and service delivery standards. Supported onboarding and guidance of agents to improve efficiency and consistency. Acted as a bridge between management and agents, escalating issues and reporting insights.

Managed social media marketing for a real estate brand focusing on rentals, land, and affordable housing.

Created social media content promoting moving, packaging, and relocation services. Managed customer communication through DMs, comments, and WhatsApp, ensuring quick responses and booking confirmations. Produced testimonial videos, before/after moving posts, and service-promo graphics. Increased brand trust by showcasing real client moves, team professionalism, and on-site operations. Ran engagement campaigns, tips, relocation checklists, and FAQs that boosted follower growth and service inquiries. Designed simple ads and boosted posts to improve local reach.

Managed daily restaurant operations, staff scheduling, and customer service quality. Oversaw social media presence, created engaging content, and promoted events and menu specials. Developed content calendars, graphics, and short videos for Facebook and Instagram.