zeekay

Advised leadership on growth initiatives, product execution, and go-to-market operations for a top-ranked social video platform. Launched Trillerfest, enabling a globally distributed online event experience at massive scale. Owned digital advertising operations end-to-end, improving campaign execution speed and iteration cycles. Defined measurement strategy across acquisition funnels, attribution signals, and creative performance. Collaborated with engineering and marketing to automate reporting and reduce manual campaign overhead. Improved launch readiness by aligning product requirements, technical constraints, and delivery timelines.

Designed and built a regulated exchange and funding platform for entertainment investments. Delivered core trading/exchange capabilities with a performance-first C++ backend architecture. Implemented secure onboarding flows and internal controls aligned with compliance requirements. Built service boundaries around core trading, identity, and funding flows to improve maintainability and auditability. Hardened system design with role-based access controls, validation rules, and operational guardrails. Established engineering standards for reliability, code review quality, and production readiness.

Created a bespoke ad-tech platform and marketing solutions for high-volume campaigns. Built a scalable email delivery system capable of sending millions of emails per hour. Reverse engineered third-party social platform behavior to support influencer-focused advertising workflows. Developed campaign tooling for segmentation, scheduling, performance tracking, and automated retries. Improved deliverability through bounce/complaint handling, throttling, and reputation-aware sending strategies. Implemented queue-based processing to support consistent throughput and operational resilience.

Built a JavaScript SDK for monetizing web applications and browser extensions. Developed a distributed display advertising platform with yield optimization and analytics. Operated systems handling hundreds of millions of requests per day with reliability and performance focus. Designed event pipelines for click/impression tracking, fraud signals, and reporting accuracy. Implemented caching and batching strategies to reduce backend load and stabilize latency under peak volume. Improved deployment reliability through automated builds, safer rollout patterns, and operational playbooks.