zenith28

Led TON's global community and marketing function end-to-end, owning strategy and execution across content, activations, partnerships, and regional growth. Designed large-scale online and IRL activations, including meetups, hackathons, and ecosystem events; several were in flight when the team wound down and did not ship. Built specialised communities for developers, builders, creators, and ecosystem partners. Partnered with product and leadership to align community and marketing initiatives with foundation-wide priorities.

Owned the NFT narrative and strategy across the TON ecosystem. Led product development on Fuse, a native Telegram mini-app for launching sticker and digital collectible collections. Supported the launch and adoption of the NFT 2.0 standard on TON. Drove ecosystem adoption directly: ran X Spaces reaching thousands of listeners, worked with Telegram Gifts, and engaged projects including Degen Phone and other NFT teams to onboard them onto TON. Helped position TON as a competitive chain for next-generation digital collectibles.

Owned growth and marketing for a Telegram Mini App lottery with a $20 million prize pool, from prelaunch build through to launch. Redesigned the product to add native Telegram growth loops: sharing mechanics and in-app gamification that the original connect-wallet-and-buy flow lacked. Designed loot box and upsell mechanics, including bundle incentives (e.g. buy five tickets, get bonus rewards) and progressive ladder features to deepen engagement. Vetted nearly 300 KOLs across X, YouTube, Instagram, Telegram, and Twitch; selected partners, managed streamer schedules, and ran KOL agency sourcing and contracting. Built the Telegram community from zero with an external agency: games, retention loops, and moderator hiring.

Managed TON Community's social presence across an audience of 1M+ followers. Planned and executed global community activations alongside the Global Community Lead. Drove engagement, retention, and loyalty across a rapidly scaling Web3 audience. Coordinated with regional leads, creators, and ecosystem partners to strengthen grassroots adoption. Supported ecosystem visibility through campaigns, events, and community-driven initiatives.

Joined a Web3 software company building wallets and staking protocols for an EVM Layer-1; led operational planning and delivery across product, engineering, and stakeholders. Drove delivery of Kyoto Protocol Wallet: a decentralized wallet with email-based login, token storage, staking, and NFT viewing. Shipped the Next UP MVP: an NFT marketplace for young athletes aspiring to US college sports. Designed and built the Blacks Club website for a London-based crypto members club. Acted as the bridge between technical teams and business stakeholders, keeping timelines and quality on track.

Founded and ran an independent NFT community during the peak of the 2021-22 NFT bull run. Grew the community from zero to ~7,000 Discord members and 100K+ Twitter followers (Feb-Mar 2022 peak). Created and proofread content for English-speaking markets, including blog posts and social posts. Moderated social platforms and chat groups, lifted positive engagement, and responded to user feedback. Organised online events and meetups for the community.

Delivered advanced data analysis and machine learning solutions for regulatory and internal use cases. Built Named Entity Recognition pipelines in Python and SpaCy to identify firm duplicates and sole traders. Applied fuzzy matching (FuzzyWuzzy) for entity resolution, working with senior stakeholders to refine methodology. Developed a Naive Bayes classifier for transcript categorisation, achieving 60-70% accuracy. Ran topic modelling and sentiment analysis on staff survey data using LDA and NMF. Contributed to the Minerva NLP Platform: reusable Python modules plus Angular frontend components. Built an OCR-based PDF keyword extraction tool with Tesseract OCR and fuzzy matching. Presented on OCR and the Tesseract library at DataWeek, showcasing practical applications.