zoenawar

Owned the full partnership lifecycle across approximately 40 major strategic Web3 relationships, from qualification and negotiation through contracting, implementation, launch, account growth, and ongoing management. Exceeded an individual multimillion-dollar annual crypto donation-volume target while managing partnership pipeline and opportunity forecasting in HubSpot. Built and managed much of The Giving Block's 2025 Web3 partner coalition across networks, wallets, infrastructure providers, and communities including Base, Circle, Solana, Polygon, MetaMask, Avalanche, Brave, and Blockdaemon. Planned and executed Web3 partnership and marketing components of #TeamWater with WaterAid, coordinating partner assets and cross-functional stakeholders for a campaign that generated approximately $9.8M in cryptocurrency donations. Served as a principal internal Web3 strategist and subject-matter expert, advising teams and nonprofit clients on blockchain ecosystems, integrations, transaction mechanics, partnership opportunities, and emerging fundraising models.

Managed Web3 partnerships across relationship development, partner activation, integrations, co-marketing, and strategic account management. Helped build BONK's Buddies for Paws philanthropic program from the ground up, connecting a major crypto community with animal-welfare nonprofits, supporting API implementation and donation mechanics, and managing partner relationships; the program has publicly reported nearly $600K in charitable giving. Helped launch and later managed and expanded The Giving Block's MetaMask partnership, developing additional integration and growth opportunities after the initial integration exposed donation functionality to 30M+ monthly active users.

Led Web3 community and partner-facing communications, including campaign coordination and live programming such as Twitter Spaces.

Managed international crypto communications across Yellow Card's markets, including media outreach, press releases, company announcements, and external positioning; represented the company across interviews, podcasts, panels, livestreams, and Twitter Spaces.

Supported social media, community engagement, digital marketing, and partner prospecting for a cryptocurrency and payments company.

Developed and executed unconventional digital campaigns centered on social media, online communities, and internet culture, with significant autonomy over creative concepts and execution.