As an accomplished Content and SEO Lead with over seven years of experience in digital finance and Web3, I excel in developing and implementing high-impact content strategies for diverse platforms. My expertise encompasses maintaining a consistent brand voice, enhancing SEO, and leveraging analytics to optimize content reach and engagement. I’m adept at navigating fast-paced environments and my strong understanding of the evolving Web3 landscape enables me to create effective content that resonates with diverse audiences.
Currently, I'm looking to move into a more strategic role where I can leverage my experience as a T-shaped marketer to drive growth and business development.
Experience: 7 years
Yearly salary: $100,000
Hourly rate: $70
Nationality: 🇸🇬 Singapore
Residency: 🇸🇬 Singapore
Experience
Content Manager
Yield App 2023 - 2023
• Led the conception, execution, and management of content strategies for blogs, newsletters, social media, and company announcements, focusing on DeFi, cryptocurrencies, blockchains, and other emerging technologies in the Web3 space. • Reviewed, edited, and ensured the quality of all content forms, including news roundups, thought leadership articles, and internal communications. • Worked within a tight-knit marketing team to meet pressing deadlines and adapt to changing priorities, demonstrating high adaptability and resilience. • Implemented Jira & Confluence to streamline marketing workflows, enhancing team efficiency and stakeholder visibility. • Managed weekly and monthly content calendars, ensuring strategic distribution and timely release of content. • Regularly collaborated with marketing and cross-functional teams for synchronised communication of product launches and company updates.
Editor
Finder.com (Global/Australia/APAC) 2017 - 2023
• Developed editorial strategy across niches, focusing on Web3, blockchain, and crypto, translating complex concepts for varied audiences. • Provided critical evaluations of proposals and research for innovative industry-related topics. • Editing writers' works to ensure content meets publishing hygiene, adheres to the company’s style guide and is fully-compliant before publishing. • Collaborated with digital marketing for impactful EDMs and social media content to expand Finder’s digital footprint. • Authored and edited content (reviews, guides and branded content) across multiple financial niches, including cryptocurrencies, share trading, credit cards, and loans. • Optimised global content for Finder Singapore using SEO strategies to enhance online visibility and traffic.
Skills
analyst
communications
community-manager
content-marketing
content-writer
copywriting
design
marketing
research
seo
social-media
strategy
technical-writer
web3
wordpress
writer