zyane

• Led the conception, execution, and management of content strategies for blogs, newsletters, social media, and company announcements, focusing on DeFi, cryptocurrencies, blockchains, and other emerging technologies in the Web3 space. • Reviewed, edited, and ensured the quality of all content forms, including news roundups, thought leadership articles, and internal communications. • Worked within a tight-knit marketing team to meet pressing deadlines and adapt to changing priorities, demonstrating high adaptability and resilience. • Implemented Jira & Confluence to streamline marketing workflows, enhancing team efficiency and stakeholder visibility. • Managed weekly and monthly content calendars, ensuring strategic distribution and timely release of content. • Regularly collaborated with marketing and cross-functional teams for synchronised communication of product launches and company updates.

• Developed editorial strategy across niches, focusing on Web3, blockchain, and crypto, translating complex concepts for varied audiences. • Provided critical evaluations of proposals and research for innovative industry-related topics. • Editing writers' works to ensure content meets publishing hygiene, adheres to the company’s style guide and is fully-compliant before publishing. • Collaborated with digital marketing for impactful EDMs and social media content to expand Finder’s digital footprint. • Authored and edited content (reviews, guides and branded content) across multiple financial niches, including cryptocurrencies, share trading, credit cards, and loans. • Optimised global content for Finder Singapore using SEO strategies to enhance online visibility and traffic.