anusiya

Web3 was a great learning experience. Worked on Blockchain technology like tokens and their usage, NFT, DeFi and wallet analysis. ● Launched Smart Contract Indexer - Parser ○ Designed the launch plan for the product w.r.t marketing, product and socials. ○ Focused on making the product easy to use for new developers. ○ Drafted the documentation and future strategy for the product. ● Worked on a Wallet explorer ○ Planned the roadmap for the product. ○ Studied user behaviour and implemented instrumentation for data analytics and tracking. ○ Implemented tracking of other assets like NFT and defi along with tokens. ● Focused on Socials and branding ○ Joined web3 communities and actively participated in indian web3 events ○ Strategized social handles for unmarshal

Focused on crypto integration, set up analytics for the company, and managed portfolio. ● Designed Roadmap for the product for the next 12 months ● Increased Retention and engagement in the platform by launching new features and enhancing them ● Worked on portfolio management in the app ○ Planned the key features in the portfolio and partnered with vendors ○ Integrated mutual funds, crypto, and stocks into one portfolio and structured them ● Set up analytics for the organization ○ Integrated Clevetap from scratch and designed the event and property for tracking ○ Built an in-house tool for analytics - Superset and Admin panel ● Reward management ○ Launched new contests in app to keep up retention and user engagement ○ Drafted the new user journey and admin/influencer activities in app to drive business.

Started with MPL when it was a new app and during battle launch in the tech team and walked along it’s journey till it became Unicorn. Managed end-to-end product lifecycle ● Top Funnel Optimization ○ Optimized New user Login journey and Designed activities for new users. ○ Reduced churn percentage by implementing new first hour and D0, D1 activity for users. ● Driving engagement & retention ○ Launched new formats of tournaments and battles to increase retention. ○ Introduced a sort algorithm that sorts tournaments and battles based on the user's age on the platform. ● Indonesia - Product Management ○ Worked with the tech team on all new feature launches. Designed concept and prototype usability testing. ○ Planned and implemented instrumentations for impact measurement. ○ Spent time understanding the scope of the product and planned future roadmaps. ● Indonesia - Revenue Management ○ Helped the team in building dashboards to understand key revenue metrics. ○ Focused in Increasing retention and GMV from new users. Focused on getting the business to positive. ● User Behaviour Optimization and Segmentation ○ The divide and conquer method was used to understand users in different cohorts. Launched cadence for users in different cohorts to increase performance and retention. ○ Generated customer scores like Affluence for customer segmentation and targeted campaigns Worked with tech team to automate the generation of customer attributes, for consumption by CRM ● Launched the app in Indonesia(new geography) ○ Tested the new app and launched in a new geography in native language. ○ Overcame all the legal and technical challenges in launching the app in new geography ● Launched the IOS app in India ○ Worked on launching the IOS version in India successfully by building the product

This product was very challenging and huge. It had many options and many metrics to be maintained and analyzed. Solved product problems through design and new feature launch. Worked on preparing and maintaining documentation. ● Launching new feature in roadmap ○ Worked with design and product team to prioritise features based on customer review ○ Spent time in analysing how and where to launch a feature in the product ● Customer Handling ○ Handled various product demo with customers where we had to demonstrate the key functionalities that will help them in process improvement ○ Made sure that any tech query raised by a customer is answered on time and helped them on setting up. Worked closely with CX and Sales team to help in understanding new and old features ● Documentation ○ Documented the complete product on our web page and maintained it with every change and release. ● Alerting ○ Worked on launching new alerts with various channels like pagerduty, slack, calls,