Base is hiring a
Web3 Director, Product - Base

Compensation: $275k - $324k

Location: Remote - USA

Base is planning to bring a million developers and a billion users onchain. We need your help to make that happen.

As the Head of Product Management for Base at Coinbase, your mission is to lead the articulation and execution of a strategic vision that drives the growth of Base, Coinbase's Layer 2 (L2) solution. In this role, you will play a crucial part in our journey to support the next generation of onchain applications and to fulfill our commitment to decentralization.

What you’ll do:

  1. Define and Execute Product Strategy:

Develop and implement a comprehensive 12-month strategy that enhances Base activity across both supply (developers, creators, apps) and demand (browsers, wallets, users). Establish Base as the leading L2 solution in terms of activity and total value locked, positioning it as the top choice in the market.

  1. Drive Internal Adoption and Innovation:

Collaborate closely with internal teams at Coinbase to co-create the next generation of Consumer and Institutional onchain products. Foster Base's adoption as the default L2 solution within Coinbase's product suite, ensuring seamless integration and optimal user experience.

  1. Cultivate External Developer Engagement:

Partner with the Base Ecosystem team to build an ecosystem that attracts thousands of enthusiastic developers and creatives who are passionate about building on Base. Develop tools, processes, and a vibrant culture that empowers developers to contribute and thrive within the Base ecosystem.

  1. Collaborate Technically on Roadmap:

Collaborate with Optimism, OP Stack core development teams, and other stakeholders to define and execute a roadmap that propels Base towards becoming a Stage 2 rollup by the close of 2024. Contribute to technical discussions and decisions that enhance Base's scalability, security, and performance.

  1. Team Growth and Excellence:

Partner with Base leadership to scale the Base product, engineering, and design team from a single unit to a high-performing team of teams. Drive the hiring and retention of exceptional onchain-native talent, fostering a culture of innovation, collaboration, and continuous improvement.

Who You Are:

  • Strategic Leadership: You bring 8+ years of product management experience, showcasing your ability to collaborate effectively with cross-functional teams including BD, Legal, and Marketing.
  • Crypto Expertise: With 3+ years of experience in the crypto industry, you possess a deep understanding of various segments including DeFi, NFTs, and RWAs.
  • Stakeholder Management: Your exceptional interpersonal skills and relationship-building capabilities enable you to navigate complex organizational dynamics, ensuring successful cross-team collaboration.
  • Data-Driven Insights: Your analytical acumen drives data-driven decision-making, helping you identify actionable insights that lead to improved product offerings.
  • People Leadership: Your track record of managing and mentoring ambitious team members showcases your ability to lead and inspire your team to achieve their best.
  • Entrepreneurial Mindset: You thrive in a fast-paced environment, and your determination and resilience enable you to overcome challenges and drive results.
  • Ecosystem Growth: You have successfully managed multi-sided ecosystem growth, balancing the diverse needs of different customer types.


  • Crypto Growth: Experience growing a crypto ecosystem, particularly with a focus on developers or creators, is a strong advantage.
  • Technical Expertise: Experience in smart contract engineering adds depth to your ability to guide technical decisions.
  • Network: A deep existing network within crypto communities, especially those centered around Ethereum, would contribute to your ability to drive collaboration and adoption.

Join Coinbase and play a pivotal role in shaping the future of Base, fostering innovation within the crypto ecosystem, and contributing to the growth and decentralization of the blockchain landscape. Your expertise will be integral to our mission to make cryptocurrency accessible to everyone.

ID: GP1680

Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, vision and 401(k)).
Pay Range:
$275,825$324,500 USD

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Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may viewPay Transparency,Employee RightsandKnow Your Rightsnotices by clicking on their corresponding links. Additionally, Coinbase participates in theE-Verify programin certain locations, as required by law.

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to accommodations[at] and let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).

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Apply Now:

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Compensation: $275k - $324k

Location: Remote - USA

This job is closed

Benefits: Dental Insurance, Medical Insurance

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