Amazon will sell NFTs in 2023

Amazon is diving into the world of digital assets

According to sources close to the matter, Amazon is diving into the world of digital assets. The retail giant is launching an NFT (Non-Fungible Token) initiative that is expected to kick off in the spring.

Amazon has been in talks with some of the biggest players in the industry, including layer-1 blockchains, blockchain-based gaming startups, digital asset exchanges, and developers. There's a special focus on blockchain-based gaming and related NFT applications, say two sources.

Here's a fun example of what to expect: Amazon customers will be able to play crypto games and win free NFTs!

The plans are still in the works, but it looks like April might be the month when Amazon makes its big crypto move.

Amazon coming into the space is a big one for crypto for many different reasons

"Amazon coming into the space is a big one for crypto for many different reasons," says one source.

According to one source, Amazon executives have reached out to a family office in recent months to discuss their plans. The details are still being worked out, but two sources say the platform will run out of Amazon proper, not Amazon Web Services (AWS).

Amazon has also been exploring other Web3 initiatives, and internal hires will likely be necessary to make it all happen. While Amazon Web Services has posted job listings for Web3 developers and engineers, Amazon is not as well known for its exploration in the crypto or blockchain arenas. They do have an Amazon Coins program, but it's more like a loyalty program than a crypto initiative.

Amazon is open to selling NFTs

The CEO of Amazon, Andy Jassy, has stated that the company is open to selling NFTs and is not ruling out cryptocurrencies altogether. However, it's still unclear what Amazon's full Web3 ambitions and end goals are. It's not clear if they intend to compete with companies like OpenSea and Rarible, but two sources say both entities would see a successful launch from Amazon as a significant threat.

Keep at eye on Amazon Web3 Jobs

They started to hire Senior Web3 Go-to-Market Specialist at Amazon who could be responsible for launching NFT marketplace.

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