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Marketing Lead


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Marketing Lead

Remote | US /
Marketing /
Full Time Employee

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About Archblock 

Archblock bridges institutional capital to DeFi’s modern financial infrastructure. As a core TrueFi contributor, Archblock brings institutional lenders and fund managers on-chain to make global lending more transparent, effective, and accessible.
Archblock has incubated DeFi’s first credit protocol TrueFi, now with nearly $2 billion in originations and a perfect record of repayments, as well as a suite of popular stablecoins including TrueUSD, which today moves billions of dollars globally every month.
Archblock has offices in Ireland and Poland, with a remote US team concentrated across San Francisco and New York.

We have a wonderful opportunity for a creative, pro-active and experienced marketing lead looking to “get in early”as we grow and build our products and brand.
Reporting to our COO , you will be a core member of our  “GTM team ”  building  our marketing strategy and engine from scratch. You’ll be working with a team that’s done this before and knows the value of investing in the entire marketing funnel, so you’ll spend less time convincing and more time building.

Who are you?
You are ambitious and hard-working, love what you do and are passionate about “getting stuff done”.
You are a jack of all trades across the marketing spectrum, and feel right at home in a fast paced startup culture. If something doesn’t exist yet , you’re excited to build it.
You are autonomous and excited about taking ownership of all things marketing.
You have design skills which you will use in building the most powerful content strategy in web3.
You will be excited about creating new and innovative ways to get our message about our products out there. 

What you will do:

    • Own & execute archblock’s marketing strategy 
    • Understand our customers within our target segments and ensure our website focuses on what is important and aligns to their needs
    • Develop targeted messaging and positioning informed by user research, market insights, and product understanding.
    • Work closely with a range of cross-functional teams—product managers, engineering, design, and other marketers—to develop compelling experiences on our website and social platforms
    • Help develop, create, and promote the archblock  brand, products  and imagery
    • Be responsible for managing, updating and maintaining archblock website and social media presence 
    • Help ideate and execute content ascension journeys for the various archblock  customer segments
    • Drive traffic to the website using paid and organic channels
    • Build relationships with external agencies who will support our PR Strategy, expand our Media outreach, promote our message/content   - (social media, blog, website, events)  and assist in successfully executing product launches, 
    • Help implement the strongest content strategy in web3
    • Work hard and get "stuff "done while embracing and living our core values everyday.


    • 3-4 years experience in product marketing at fast growing startups and /or in Fintech environment 
    • Wide variety of marketing skills and eagerness to work across multiple fronts each day
    • You are a great storyteller, and writer: you can slice, dice, and distill a narrative from a complex data set into an executive summary
    • Ability to create and maintain quality websites 
    • Ability to work with minimal guidance, be proactive, handle uncertainty, and embrace the challenge of quickly evolving goals
    • True believer in the ethos of quality content above all else

    • Bonus points for:
    • Experience in Crypto space with web3 acquisition and engagement metrics & strategies 
    • Demonstrated experience in community building 
    • Experienced developing and executing paid marketing strategies on social media and search engines
    • Knowledge/awareness of regulatory/ compliance and legal requirements within our space

Does this sound like you? We’d love to hear from you if so.

Equal opportunity
We’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Apply today and let us know what makes you unique.

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