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Senior Growth Marketing Manager

OKX
TNN Tainan, Tainan, Taiwan

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Who We Are

At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX vision is a world of financial access backed by blockchain and the power of decentralized finance.

We invest in our people as much as we invest in technology. We are united by our engaging culture, here we win as a team, embrace changes, and do the right thing. We are committed to creating a friendly, rewarding and diverse environment for OKers. It doesn’t matter where you come from, here everyone feels valued, respected and has the same opportunities to develop and thrive — we want to bring out the best in you.


About the Opportunity
You love the science of growth marketing as much as the art. You speak the language of conversion rates, lifetime value, and ROI/ROAS. You have a passion for building, implementing, and measuring new systems, processes, and campaigns. This is a unique and highly-impactful role at one of the fastest growing global cryptocurrency exchanges. The ideal candidate must be willing to proactively dig into and own growth and optimization opportunities. This individual does not mind the day-to-day grind, wearing multiple hats, and is willing to be a valuable asset to our team.

Key responsibilities:
  • Responsible for the traffic growth of local market (Taiwan), develop new paid ads channels/partners according to the company's strategic goals
  • Design and implement paid strategies according to the local market landscape and needs
  • Keep abreast of the user experience of local market, create feedback loop to improve user experience and drive conversion rate continuously
  • Measure and analyse campaign performance, customer journey and behaviour.
  • Objectively determine the ROI of the paid advertising channel and generate reports to showcase the user acquisition performance by various channels
  • Actively participate in conferences and events to stay close and ahead of current market trends; identify potential business, collaboration opportunities
Key requirements:
  • Good experience with Media buying from performance marketing agency, fintech or financial industry
  • Experience handling different local markets is a plus
  • Good command of Mandarin and English language
  • Strong network and resources within the Crypto & Blockchain space
  • Proven track record in paid ads / performance marketing
  • Comes with a positive attitude, great interpersonal and communication skills, strong logical thinking and result-oriented mindset.

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