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Brand Art Director Web3 NFT Sneakerheads

$200k - $230k

This job is closed

Brand / Art Director | Web3 | NFT | Sneakerheads

Location: remote

About Sneakerheads

We are creating Web3’s largest sneaker community.

Brands like Nike, Adidas and Supreme have shown us the importance of community for the last 30 years. Community is at our core. In a very short amount of time, we have built a community of over 280,000 sneaker lovers, streetwear enthusiasts, and Web3 pioneers. We believe community is the heart of our brand and we will always reflect that. 

We are combining our knowledge and experience in sneakers, streetwear, and Web3 to create the perfect canvas for both digital and physical brands. Sneakerheads.

Our genesis has been meticulously designed by our legendary artist & founder Ali Dawood. Ali has created 3D hand-drawn base models called “Sneakerheads” that will act as the OG pieces in everything we do going forward. 

Collaborations, digital and physical products, digital and physical events, and much more are just the beginning for our community. 

We are not just an Avatar project, Sneakerheads are the future of sneaker culture. Have you ever bought a pair of shoes and wished they had utility? Sneakerheads will revolutionize utility!

This is a unique opportunity to join at the start of what is an unparalleled growth journey today, and one of the world’s largest and most engaged Web3 communities in the future. 

Join our Twitter, 280,000+ followers:

Role description

Our community growth and engagement has been astonishing. Our vision for the future is even more exciting, and it will be your responsibility to take our community on that journey with us. 

You will achieve that through storytelling with design & language, by refining our branding, developing our unique vocabulary, co-creating with our community, building a team of content creators & designers and no doubt with many other inputs that you would bring from your extensive experience. 

Ultimately, you will play a vital role in creating a deep, genuine and long lasting culture around the Sneakerheads brand that will touch the worlds of many, both in the digital and physical space. To help you in this quest, you will collaborate with our artist & creator Ali Dawood, our marketing team, product team, engineering teams, and our 280,000 strong community. 

  • Responsible for the Sneakerheads brand identity (including our own feel, language & quirks, logo, font types, colors) 
  • Ensure our brand identity flows through in everything we do; our tweets, visual content, videos, physical events, discord communication, etc.
  • Develop our brand narrative and bring our community on the journey through visually appealing digital and physical experiences 
  • Lead the strategy and execution of brand marketing campaigns
  • Direct photo / video shoots 
  • Use community insights and data to inform brand strategy
  • Work closely with our artist to bring our vision to life
  • You will be part of our executive level strategy setting 
  • Work with our team & partners to conceptualize and launch new merchandise  
  • To be successful in this role, it is key to have a deep understanding and genuine passion for street & sneaker culture
  • Proven track record as Art / Brand Director for successful consumer facing brands
  • High standards of integrity and honesty in everything you do 
  • Ability to communicate how proposed brand investments will lead to achieving our strategic goals
  • Eager to learn and teach
  • Community first approach, always
  • Leadership skills to build and lead the branding team
  • Self-motivated and excited to work in a fast-paced environment
  • Entrepreneurial mindset and ability to adapt quickly when required
  • Attention to detail, critical-thinker and problem-solver
  • Strong written and verbal communication skills in English
  • Understanding / experience of Web3 and NFT technology is a big plus

  • Very competitive compensation
  • Inclusive, high performing culture
  • Fully remote
  • Unlimited holidays: we trust you to manage your work responsibly
  • Be part of something truly special at the start of our journey

How to apply:

  • Include LinkedIn and / or CV, feel free to include any other relevant documentation
  • We’d love to hear your motivation for joining the team!