Alliedglobalmarketing is hiring a

Web3 Director, Data & Analytics

Allied Global Marketing is a leading full-service entertainment, culture, and life>

Driven – All grit, no quit. We love what we do and use that drive to help our clients win every day. Versatile – Built for change. We strive for continuous improvement; progress, not perfection. Meticulous – Do the corners because details matter. Little things done well make big things happen. Real – We lead with transparency and vulnerability to empower teammates who feel heard and seen. One – We, not me. We always put team first and find every opportunity to reward the assist.

Opportunity Allied Sports is seeking is seeking a seasoned sports marketing researcher to support a major new brand client with an extensive sponsorship portfolio. Reporting to the Vice President, Data & Analytics, this individual will play a critical role in shaping the client’s sponsorship strategy and demonstrating the impact of sponsorship investments across media, brand, and business metrics.  This is a client-facing role that requires extensive experience in sponsorship valuation, sponsorship measurement, and project management related to sponsorship data collection and reporting. The ideal candidate will be able to synthesize complex data into actionable insights and tell compelling performance stories rooted in data.  Responsibilities 

Lead the development and execution of a sponsorship measurement plan and sponsorship measurement framework for major new brand client tailored to client’s brand and business goals 

Conduct comprehensive sponsorship asset valuations for new and existing sponsprship partners, leveraging media and sponsorship industry benchmarks – prior valuation experience is critical 

Develop custom sponsorship measurement initiatives, including media exposure tracking, brand impact (survey-based) analysis, and ROI/business impact assessments 

Partner closely with internal teams and external vendors to design and deploy high-quality custom research (quantitative and qualitative) 

Collaborate cross-functionally with Creative, Strategy, and Partnerships teams to integrate insights into strategy and storytelling 

Present findings and recommendations to senior client stakeholders in a clear, compelling, and consultative manner 

Monitor industry trends and emerging analytics capabilities to ensure client and colleagues receive best-in-class sponsorship intelligence and support 

Help establish and evolve analytics best practices and processes across the agency 

Qualifications

10+ years of experience in sports marketing analytics, sponsorship measurement, or related roles in an agency, brand, property, or research setting 

Deep expertise in sponsorship valuation, including cross-channel asset analysis, IP evaluation, and industry benchmarking, with ability to develop/ refine custom models and conduct valuations independently (end-to-end) 

Extensive experience and familiarity with media measurement vendors (e.g. Nielsen, Relo Metrics, Blinkfire) and industry intelligence services (e.g. SponsorUnited, GlobalData) 

Strong quantitative skills with the ability to manage and interpret large, complex data sets 

Proven experience designing and analyzing brand health studies and ROI models 

Excellent storytelling, presentation, and consultative skills, especially with executive stakeholders 

Experience working in a fast-paced, client-facing environment with the ability to manage multiple priorities and deadlines 

Familiarity with data visualization, analysis platforms, and marketing dashboards (e.g., Tableau, Power BI, Excel, SPSS, R, or Python) 

Bachelor’s degree in Marketing, Business, Statistics, Economics, or related field; advanced degree is a plus 

Considerations

Base salary range: $120,000 - $140,000 annually 

This represents the salary range that Allied Sports, in good faith, might be willing to pay for this job at the time of this posting. Actual base salary depends on several factors, including market dynamics, location and region, experience, specialized skills/training (education), and level of responsibility.  

Allied Sport is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

LI-DNIAllied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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