Swan is hiring a

Web3 Paid Acquisition Lead

The Company

Swan is a leading Bitcoin-only financial services company supporting individuals and companies throughout their Bitcoin journey. We hire passionate Bitcoiners who want to work with a self-motivated and fully distributed startup team.

The Role

Swan Bitcoin is seeking a resourceful and data-savvy Paid Ads User Acquisition (UA) Lead to spearhead our customer growth initiatives. The ideal candidate will possess a blend of creativity and analytical prowess, armed with experience driving user-centric campaigns. If you are ready to play a pivotal role in expanding Swan’s reach in the U.S. market and have a passion for Bitcoin and its potential as a world-changing asset, we want you to join us.

Your responsibilities

• Craft and execute end-to-end user acquisition and retargeting strategies to drive user growth — for both our web and mobile app products.
• Set up and manage campaigns across core platforms (Google, Meta, X/Twitter), emerging mediums (CTV, podcasts), creators (influencers, affiliates), and Bitcoin-relevant tactics.
• Collaborate with cross-functional teams, including Growth, Marketing, and Product, to create compelling ad creatives, landing pages, and conversion optimization strategies.
• Manage a substantial marketing budget, ensuring campaigns achieve targeted CPA and ROI goals while scaling.
• Leverage data to analyze performance, run tests, optimize funnels, and ensure tactics are driving incremental growth.
• Stay current with competitors and trends to proactively adapt strategies. Be an internal expert on tracking and attribution (web and mobile app), competitor tactics, UA best practices, and what resonates with seasoned Bitcoiners and HNWIs.
• Over time, hire and lead a team of UA Specialists, fostering an environment of continuous improvement and learning. Onboard and manage agency relationships, as needed.

Skills and experience that will help you succeed

• A minimum of 7 years in a user acquisition or performance marketing role.
• Proven track record of scaling web and mobile app user acquisition campaigns and managing substantial budgets.
• Exceptional analytical abilities and comfortable working with large data sets. You can present results, insights, and recommendations clearly to teammates, senior stakeholders, and the broader company.
• Strong project management and documentation skills. This role is remote and will work cross-functionally.
• Understand the fundamentals around Bitcoin and financial markets, and know how to advertise to users who care about these topics.
• Hands-on experience configuring and operating in critical tools: attribution (MMPs), analytics platforms, campaign automation, fraud detection, tag managers.
• At least 2 years in a marketing role at a FinTech- or Bitcoin-related company.
• Experienced in managing agency/vendor relationships and negotiating contracts.
• Proficient in SQL, Python (data analysis), or similar.

Here's a bit about our culture

• We’re global and growing: Fully distributed across the world, Slack and Huddles are huge here.
• We’re a flat organization: Leadership is desired and encouraged; we hire people who care about and use the product they are working on.
• We’re Bitcoiners: We find solutions that encourage Bitcoin principles. We are often involved in the Bitcoin community through writing, podcasts, conferences, open source projects, and time spent on Twitter to help educate the masses. We love Bitcoin, and it comes through in our daily chats, meetings, and actions.

Join us, become a Swan!