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Business Insight Lead (User Growth)
Requirements
- Optimize user growth & marketing strategies / analysis based on our current global ecosystem
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Lead full-funnel user journeys analysis: acquisition → activation → conversion → retention
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Drive multi-channel user acquisition (KOLs, Paid Ads, SEO, referrals, communities,social etc.)
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Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient
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Run rapid A/B tests, iterate growth models, and improve user quality
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Tailor strategies for local markets with deep user insights
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Collaborate cross-functionally to bring strategies to life
Responsibilities
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8+ yrs in user growth / performance / digital marketing
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Global market experience (MENA, LATAM, SEA, Africa, etc.)
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Strong data mindset, familiar with growth tools & KPIs
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Internet, Web3, or fintech background preferred
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Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be a strong advantage
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Adaptable, entrepreneurial, and hands-on