CoinFlip is hiring a

Web3 SEM Specialist

CoinFlip is a leading fintech company powered by cryptocurrency. The company operates the world's largest network of cryptocurrency ATMs by transaction volume with over 4,500 kiosks across 49 US states, Puerto Rico, Canada, Australia, New Zealand, South Africa, Italy, Panama, and Brazil supporting the buying and selling of major cryptocurrencies with cash. In 2020, CoinFlip launched Order Desk, an over-the-counter service that provides investors with a personal account manager and competitive coin pricing. In 2023, CoinFlip launched a digital platform called Olliv: the easiest way to buy, sell, send, swap, and receive crypto. 

CoinFlip was founded in 2015 by Daniel Polotsky, Kris Dayrit, Alan Gurevich, and Ben Weiss. Headquartered in Chicago, CoinFlip placed in the top 500 on the 2021, 2022, and 2023 Inc. 5000 list, and on the 2022 Deloitte Technology Fast 500, was named the 2021 and 2022 #1 fastest-growing company in Chicago by Crain's and was awarded the 2021 and 2022 Stevie ® Awards for Customer Service. For more information about CoinFlip, please visit www.CoinFlip.tech.

As an SEM specialist, you will be required to conduct and analyze keyword research, design and implement pay-per-click (PPC) campaigns, and measure paid advertising performance analytics.

Responsibilities:

• Monitor SEM analytics such as redirects, click rates, and customer acquisition rates.
• Manage and adjust PPC budgets to ensure maximum ROI for paid adverts. Implementation and ongoing management of Search, Display and Pmax campaigns.
• Meet with the design, writing, and marketing teams to ideate and define advertising requirements.
• Conduct market research on keywords, consumer trends, and competing brands.
• Analyze and interpret research and analytic data to inform the marketing strategy.
• Design and develop online marketing campaigns to maximize search engine returns and website traffic.
• Keep up to date with the latest advancements in search trends and PPC strategies.
• Other duties as assigned.

Qualifications:

• Bachelor's degree in marketing, communications, or similar.
• A minimum of two years of experience as an SEM specialist or similar.
• Proficiency with analytics and PPC platforms such as Google Analytics and Google AdWords
• Strong understanding of SEM techniques and best practices.
• Experience with a variety of search engines including Google and Bing.
• Exceptional research and analytic skills.
• Excellent computer skills with programs such as MS Office.
• Exceptional written and verbal communication skills.

Nice to Have:

• Basic knowledge of cryptocurrency and blockchains.
• General passion and knowledge of fintech and cryptocurrency.

Working at CoinFlip means collaborating with experienced and innovative leaders who share a clear vision and a track record of success. We offer a collaborative and positive working environment where we encourage employees to balance productivity with time to recharge. Compensation is above and beyond a typical “startup” — we offer competitive salaries, performance-based incentives, and competitive benefits for full-time employees.

CoinFlip values diversity in the workplace and is an equal opportunity employer committed to providing an inclusive and accessible work environment. We thank all candidates who apply, but only those selected for an interview will be contacted. 

By applying to this role, you give express consent to CoinFlip to send you informational text (SMS) messages regarding this role and the application process. You can cancel the SMS service at any time by replying "STOP" to the text message you received. If at any time you forget what keywords are supported, just reply "HELP." Message and data rates apply. If you require a special accommodation, please let us know and we’ll work with you to meet your needs.