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One account lets a business hold USD and stablecoins, spend on cards worldwide, and pay contractors and vendors in 170+ countries over local rails, SWIFT, SEPA, and stablecoins. Businesses incorporated in the US, UK, UAE, Brazil, and Australia onboard under one program.
We came out of beta in August. Monthly card volume is up more than 10x since then, and hundreds of active businesses run on KAST Business today. Our fastest-growing customers are performance marketers: agencies, media buyers, and e-commerce brands funding ad spend across Meta, Google, and TikTok.
About the role
KAST Business is hiring its first marketing lead. You will be a generalist who builds the function from the first campaign forward. You will run events, write the product marketing that sales and customers rely on, support top-of-funnel demand, and take on whatever else the business needs to grow. You report to the US General Manager and work every day with Sales, Product, Compliance, and Operations.
- Department
- Growth
- Employment Type
- Full Time
- Location
- San Francisco
- Workplace type
- Hybrid
Key Responsibilities
- Own product marketing: positioning, one-pagers, sales decks, competitive comparisons, feature messaging, and the objection handling sales needs each week.
- Build and host community events: customer dinners, founder meetups, AMAs, and webinars for media buyers, agency owners, and e-commerce operators.
- Find, interview, and write up customers. Turn their stories into case studies, testimonials, and sales assets.
- Run top-of-funnel programs: landing pages, email and LinkedIn campaigns, and content aimed at the buyers we sell to.
- Run launches end to end. Write release notes, announcements, and customer messages, and check every detail before it goes live.
- Set up and maintain the marketing stack: CRM fields, tracking, UTM standards, and a weekly report on what drives pipeline.
- Turn sales calls and customer feedback into messages that Product and leadership act on each week.
- Take on work nobody owns yet. Build the first playbooks, pull the first reports, and fix what breaks.
Skills, Knowledge and Expertise
- 3 to 6 years in marketing at an early-stage startup, a fintech or payments company, or an agency.
- Product marketing experience. You have written positioning, sales decks, or launch materials that sales teams used every week.
- Event experience, including booth execution, sponsorships, and partner programs.
- Working knowledge of performance marketing. You understand how media buyers run campaigns across Meta, Google, and TikTok.
- Payments fundamentals: cards, FX, cross-border payouts, and stablecoins. You explain them in plain language.
- Strong writing. You write clear copy for founders, finance leads, and operators.
- Scrappy execution. You ship a campaign in a week, measure it, and change course.
- Comfort with ambiguity. You build the first version of each program and keep the work moving.
- Data sense. You build dashboards in a CRM and spreadsheets and read them without help.
- Coachability. You take direct feedback and apply it on the next project.
- Experience as the first marketer or an early team member at a startup.
- Experience marketing to media buyers, agencies, or e-commerce brands.
- Hands-on crypto experience: wallets, exchanges, or on-chain payments.
- Portuguese or Spanish fluency.
- A network in the events circuit or in performance marketing communities.
About KAST
Not quite right? Register your interest to be notified of any roles that come along that meet your criteria.
How much do crypto jobs pay?
The salaries for cryptocurrency jobs vary widely depending on the specific role, industry, location, experience, and other factors
However, in general, cryptocurrency jobs tend to pay relatively well compared to other industries
Here are some examples of average salaries for popular cryptocurrency jobs:
- Blockchain Developer: The average salary for a blockchain developer in the US is around $105,000 per year, with salaries ranging from $60,000 to $180,000 per year.
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- Crypto Lawyer: The average salary for a crypto lawyer in the US is around $120,000 per year, with salaries ranging from $70,000 to $200,000 per year.
Is crypto jobs legit?
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What careers are there in crypto?
The market of cryptocurrency jobs has grown rapidly in recent years, creating a wide range of career opportunities in various sectors
Here are some of the careers in crypto that you can explore:
- Blockchain Consultant: Consultants offer advice to businesses and organizations that are exploring the implementation of blockchain technology. They help with strategic planning, implementation, and optimization.
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- Crypto Compliance Officer: These professionals ensure that businesses operating in the crypto industry comply with relevant laws and regulations.
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- Crypto Lawyer: Lawyers who specialize in the crypto industry help navigate complex regulatory and legal frameworks.
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Can you make a career out of cryptocurrency?
Yes, it is possible to make a career out of cryptocurrency
The cryptocurrency industry has grown rapidly in recent years, and there are now many job opportunities available in various sectors related to blockchain and digital currencies
Some of the most common career paths in cryptocurrency include blockchain development, cryptocurrency trading, cryptocurrency analysis, marketing and public relations, and cryptocurrency journalism
There are also roles in cryptocurrency consulting, law, and compliance, among others
To pursue a career in cryptocurrency, it is important to have a strong understanding of the technology and how it works
This may require education or training in computer science, economics, or finance, depending on the specific career path you choose
Additionally, keeping up with the latest developments in the industry is crucial to stay competitive and relevant
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While the industry is still relatively new and rapidly evolving, it has the potential to offer exciting and rewarding career opportunities for those who are passionate about the technology and willing to put in the effort to succeed.
What is crypto jobs?
Crypto jobs refer to employment opportunities in the cryptocurrency industry
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Some examples of crypto jobs include blockchain engineers, crypto traders, and compliance specialists
These jobs often require specialized knowledge and expertise in the field of cryptocurrencies and blockchain technology.