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Senior Product Marketing Manager, Stablecoins - Infrastructure
With the evolving landscape of digital threats and an increasing volume of sophisticated attacks by malicious actors, we have a security policy mandating all new hires complete an in-person onboarding process - no exceptions. Security is our foundation and we prioritize physical identity verification and secure IT setup. While our security and IT logistics require physical presence to protect our infrastructure from sophisticated global threats, this move is equally about our Village culture. We believe that a laptop can be shipped, but our culture cannot.
We are looking to add a Senior Product Marketing Manager, Stablecoins - Infrastructure to our team.
You will own how Anchorage Digital positions and takes to market its stablecoin infrastructure: the platform institutions use to mint, redeem, bridge, custody, settle, and manage USD stablecoins through a federally chartered bank, plus the API and developer surface behind it and the payments service that lets banks move dollars onchain without a correspondent bank.
Your buyers are the people who run money movement and treasury: payments and treasury leads at banks and fintechs, trading desks and exchanges that settle in stablecoins, and the engineers and product managers who integrate against our API. They care about speed, cost, counterparty risk, and regulatory standing, and they are comparing us to crypto-native infrastructure providers, bank consortia, and doing nothing.
This is a generalist product marketing role on a small team. Product marketing is the core of the job, and you will also carry brand, events, and communications work for your product lines: the launch announcement, the developer content, the conference presence, the client reference program. You should be as comfortable writing a technical one-pager as briefing a designer or prepping an executive for a panel.
Technical Skills:
- Write the positioning, messaging, and ICP definition for stablecoin infrastructure, covering minting and redemption, settlement, treasury, bank payments, and the API, and keep them current as the products and the market move.
- Build and maintain the sales toolkit: pitch decks, one-pagers, solution pages, competitive battlecards, FAQs, integration overviews, and client case studies, and train Sales on how to use them.
- Run product launches end to end: new chains and stablecoins supported, new API capabilities, pricing changes, and new bank services, with the announcement, developer content, website and in-app updates, and enablement ready on day one.
- Produce content for an institutional and technical audience, from web copy and blog posts to developer guides, white papers, webinars, and conference talks, in the Anchorage Digital voice.
Complexity & Impact of Work:
- Turn infrastructure concepts (settlement finality, reserve handling, bridging, treasury operations) into a clear business case for a treasurer, a payments lead, and an engineer, and decide which proof points each one needs.
- Build competitive positioning against crypto-native infrastructure providers and bank consortia, and make the case for running money movement through a federally chartered bank in plain terms a buyer can repeat internally.
- Own the brand, events, and communications calendar for your product lines, including developer and payments conference presence, speaking submissions, and executive prep.
Organizational Knowledge:
- Develop fluency in how our platform and API work, which stablecoins and chains we support, and the regulatory standing that shapes what we can say.
- Partner with Product and Engineering on roadmap priorities using client interviews, integration feedback, win and loss analysis, and market research.
- Work with Legal and Compliance so every external claim survives review the first time.
Communication & Influence:
- Gather client, prospect, developer, and competitor insight and share it across Marketing, Product, Sales, and the Stablecoin Solutions team.
- Act as the marketing point of contact for the stablecoin infrastructure business, and bring the broader Marketing team (design, demand generation, social, communications) into your launches.
You may be a fit for this role if you have:
- Have 5 or more years in B2B product marketing, with at least part of that marketing an API, platform, or infrastructure product in fintech, payments, financial services, or digital assets.
- Have owned positioning and go-to-market for a technical product end to end, from ICP and messaging through launch and sales enablement, and can show the results.
- Write clearly for both a treasurer and an engineer, in short form and long form, and can explain settlement, minting and redemption, or a bridge between chains without a glossary.
- Have worked on brand, events, or communications programs, not only product marketing, and are happy to carry those for your product lines on a small team.
- Have sold alongside a sales team: built the deck, trained the reps, sat in on the calls, and changed the pitch based on what you heard.
- Are comfortable with regulatory and compliance review, and treat it as part of getting the story right rather than an obstacle.
- Search constantly for client, prospect, developer, and competitor insight and use it to change what we build and say.
Although not a requirement, bonus points if:
- Have marketed payments infrastructure, a developer platform, or a settlement or treasury product.
- Have worked with developer relations or produced developer-facing content such as integration guides and API overviews.
- Have marketed to banks, and understand how a bank evaluates a new vendor for money movement.
- Follow stablecoin settlement, bank adoption of onchain payments, and the GENIUS Act closely and have opinions about where the market goes next.
- Were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system.
How much do crypto jobs pay?
The salaries for cryptocurrency jobs vary widely depending on the specific role, industry, location, experience, and other factors
However, in general, cryptocurrency jobs tend to pay relatively well compared to other industries
Here are some examples of average salaries for popular cryptocurrency jobs:
- Blockchain Developer: The average salary for a blockchain developer in the US is around $105,000 per year, with salaries ranging from $60,000 to $180,000 per year.
- Cryptocurrency Analyst: The average salary for a cryptocurrency analyst in the US is around $85,000 per year, with salaries ranging from $50,000 to $135,000 per year.
- Cryptocurrency Trader: The average salary for a cryptocurrency trader in the US is around $95,000 per year, with salaries ranging from $40,000 to $180,000 per year.
- Marketing and PR Manager: The average salary for a marketing and PR manager in the US is around $77,000 per year, with salaries ranging from $43,000 to $128,000 per year.
- Crypto Lawyer: The average salary for a crypto lawyer in the US is around $120,000 per year, with salaries ranging from $70,000 to $200,000 per year.
Is crypto jobs legit?
Yes, cryptocurrency jobs are generally legitimate, and the industry has created many job opportunities over the years
As the cryptocurrency industry has grown, it has attracted a significant number of legitimate businesses and organizations that require talented individuals to work in various roles, such as blockchain development, cryptocurrency analysis, trading, marketing, public relations, law, and compliance, among others
However, as with any industry, there are also fraudulent job postings and scams that try to take advantage of people looking for work
It is essential to be cautious and thoroughly research any company or job opportunity before applying or accepting a position
You should always verify that the job posting is from a legitimate company and never provide sensitive personal or financial information without ensuring that the opportunity is genuine
To avoid scams, you can do the following:
- Research the company before applying for a job or accepting a job offer. Check the company's website, social media, and reviews to ensure that it is legitimate.
- Verify the job posting and contact information. Ensure that the email, phone number, or website listed in the job posting is valid.
- Don't pay for a job or training. A legitimate company will not ask you to pay for a job or training.
- Be wary of job offers that sound too good to be true. If a job offer promises a high salary or unrealistic benefits, it could be a scam.
What careers are there in crypto?
The market of cryptocurrency jobs has grown rapidly in recent years, creating a wide range of career opportunities in various sectors
Here are some of the careers in crypto that you can explore:
- Blockchain Consultant: Consultants offer advice to businesses and organizations that are exploring the implementation of blockchain technology. They help with strategic planning, implementation, and optimization.
- Blockchain Developer: Developers are responsible for creating and maintaining blockchain-based applications and smart contracts. They need to have experience in coding languages like Solidity, C++, and Python.
- Crypto Compliance Officer: These professionals ensure that businesses operating in the crypto industry comply with relevant laws and regulations.
- Crypto Journalist: A journalist who specializes in reporting on cryptocurrencies and the blockchain industry. They write news articles, feature stories, and analysis.
- Crypto Lawyer: Lawyers who specialize in the crypto industry help navigate complex regulatory and legal frameworks.
- Cryptocurrency Analyst: An analyst researches and analyzes cryptocurrencies and the market trends. They provide insights on trading, investments, and risk management.
- Cryptocurrency Educator: Educators help individuals and businesses understand the concepts and technicalities of cryptocurrencies and the blockchain technology.
- Cryptocurrency Trader: Traders buy and sell cryptocurrencies on exchanges, making profits by predicting market movements.
- Marketing and PR Manager: These professionals are responsible for promoting crypto projects, managing the brand's online presence, and building community engagement.
Can you make a career out of cryptocurrency?
Yes, it is possible to make a career out of cryptocurrency
The cryptocurrency industry has grown rapidly in recent years, and there are now many job opportunities available in various sectors related to blockchain and digital currencies
Some of the most common career paths in cryptocurrency include blockchain development, cryptocurrency trading, cryptocurrency analysis, marketing and public relations, and cryptocurrency journalism
There are also roles in cryptocurrency consulting, law, and compliance, among others
To pursue a career in cryptocurrency, it is important to have a strong understanding of the technology and how it works
This may require education or training in computer science, economics, or finance, depending on the specific career path you choose
Additionally, keeping up with the latest developments in the industry is crucial to stay competitive and relevant
As with any career, success in the cryptocurrency industry also requires a strong work ethic, dedication, and a willingness to continuously learn and adapt to new developments
While the industry is still relatively new and rapidly evolving, it has the potential to offer exciting and rewarding career opportunities for those who are passionate about the technology and willing to put in the effort to succeed.
What is crypto jobs?
Crypto jobs refer to employment opportunities in the cryptocurrency industry
This can include jobs related to the development of cryptocurrency technology, such as blockchain development, as well as jobs in crypto-related companies, such as exchanges or payment processing firms
Some examples of crypto jobs include blockchain engineers, crypto traders, and compliance specialists
These jobs often require specialized knowledge and expertise in the field of cryptocurrencies and blockchain technology.