Grayscale is seeking a talented Art Director to join our dynamic in-house production team. This role demands a unique blend of artistic vision and technical ability, coupled with a strategic mindset to enhance our brand's visual narrative. The ideal candidate will think holistically about our brand, ensuring that each design communicates a specific, impactful message that aligns with our broader brand strategy.
- Lead the conceptualization and implementation of design solutions that meet marketing strategies and reflect the brand's identity.
- Oversee the entire design lifecycle, from ideation through to final execution, including concept development, prototyping, and production.
- Provide expert direction in typography, color, layout, and visual identity, ensuring consistency across allmedia and campaigns.
- Think strategically about the role of art in our overall brand strategy, creating designs that fit into abroader system rather than standalone pieces.
- Stay updated with industry trends, emerging technologies, and design best practices to continuouslyimprove the quality and effectiveness of design outputs.
- Analyze and interpret our creative needs, translating complex ideas into compelling visual narratives.
- Conduct regular reviews of the brand's visual assets, identifying opportunities for improvement andleading redesign initiatives as necessary.
- Develop and implement design standards, policies, and procedures to maintain high-quality, consistentbranding across all company materials.
- Ensure compliance with industry regulations and ethical standards in all design outputs, particularly inareas such as advertising.
- Responsible for creating a diverse range of visual content including print materials, billboards, digitaldesigns, storyboards, animation sketches, infographics, pitch decks, and report covers
- Bachelor's degree in Graphic Design, Art, or a related field.
- 3-7 years of experience in graphic design, with at least 2 years in an art director or equivalent role.
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Proficient in Figma
- Exceptional creativity and innovation, with a strong understanding of branding and marketing principles.
- Strong portfolio showcasing a wide range of design skills, including branding, digital, and print.
- Experience in leading and executing complex design projects with tight deadlines.•Excellent communication skills, able to articulate design concepts and strategies effectively.
- Strong organizational skills, with an ability to manage multiple projects simultaneously.•Ability to work independently as well as collaboratively in a fast-paced, dynamic environment.
- Preferred experience in digital marketing and familiarity with digital design tools and platforms.
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