SheWorks! is hiring a

Web3 Freelance Publicist

Company Overview
Democratizes Access to Crypto Investment Opportunities. Backed by a portfolio of equity stakes in the companies that are part of Unicorn Hunters, Unicoin is designed to be a more stable alternative for people who want to invest in crypto without the extreme volatility of early coins
is a disruptive platform that is on a mission to democratize wealth creation by giving entrepreneurs a new way to access capital and allowing everyone to invest in pre-IPO opportunities. Unicorn Hunters is one part investment platform, one part funding platform, and all parts entertainment. We call it “Enrichtainment.” Our goal is to connect the dots between the best and the most competitive value.
To learn more about our company please visit:
THE WAY WE WORK
We are a global multicultural company without geographical or cultural barriers. Remote work has always been the norm. We are agile, and efficient and make decisions based on real-time data, allowing us to pivot quickly and consistently innovate. We believe work is something that you do and not a place where you go. We are proud to be part of the global movement changing how people work forever
JOB PURPOSE
We are looking for an experienced, media-savvy, and results-oriented media relations publicist. In this role, you will be responsible for ensuring that has an influential presence in the most important media outlets in the U.S, UK, Canada, UAE, among other international markets. This includes broadcast, online and print outlets that cover finance, crypto, technology, business, women empowerment, investment, and more. This is a senior and strategic role, reporting directly to the Chief Communications Officer.
Primary Responsibilities

• Storytelling: Develop compelling and newsworthy angles that breakthrough and result in media coverage
• Media placement: Obtain earned media coverage in Tier 1 outlets in the US, UK, Canada and UAE markets, among others.
• Network: Possess, nurture and continue to build a solid media network, and engage proactively and consistently with the journalists that cover topics of interest to our industry.
• Insights: Monitor media outlets to understand industry issues that directly and indirectly affect our industry, and analyze and define meaningful insights from media coverage.
• Plan: Manage media plan, including identifying editorial calendar opportunities, generating story ideas and topic angles based on trending and breaking news.
• Measure: Report results in real-time.

JOB QUALIFICATIONS:

• At least 4 years as a publicist and/or journalist. Cryptocurrency, Web3 and startup experience are highly preferred.
• Proven ability to personally drive growth/results/customers
• Bias towards execution, solutions, and actions
• Strong data analysis skills and ability to use both quantitative and qualitative means to map strategy, decisions, product iterations and roadmap prioritization back to data
• Very strong interpersonal skills – builds strong relationships with a wide variety of stakeholders across the company to set and execute the strategy for long-term growth
• Excellent written and verbal communication
• Achievement orientation – persistent focus on results
• Flexible and adaptable – can manage change and work comfortably with ambiguity
• Team player – works well in a collaborative environment
• Degree in marketing, communications, public relations, or related field
• English native, Spanish a plus, but not required
• This is a remote position

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