CoinFlip is hiring a
Web3 Mobile Apps Advertising Coordinator

Location: Chicago, IL

Mobile Apps Advertising Coordinator

Chicago, IL /
Marketing /
Full-Time

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CoinFlip is a leading fintech company powered by cryptocurrency. Believing everyone deserves to participate in the new digital economy, the company operates one of the world’s largest networks of cryptocurrency ATMs — with over 4,000 active kiosks — as well as an over-the-counter trading desk. In 2022, CoinFlip became an international company by expanding into Canada, and launched CoinFlip Ventures, a new initiative designed to support start-up companies. 

CoinFlip placed No. 60 on the 2021 Inc. 5000 list of the nation’s fastest-growing private companies. CoinFlip was also named the 2021 and 2022 #1 fastest-growing company in Chicago by Crain’s Business. 

As our growth trajectory continues, we’re looking to quickly expand all of our teams. It’s an exciting time to join CoinFlip as we’re pursuing additional business lines and continued international expansion to further cement us as a leading financial technology company. 



Responsibilities:

    • You will work with the paid media team and ELT to lead paid app marketing efforts for the company: developing strategy, overseeing execution, and communicating directly with the ELT
    • Guide agency POV and strategy for navigating iOS 14 and future privacy changes
    • Lead app specialization team and trainings on app strategy
    • Share app market research insights with the AS organization, utilizing app intelligence
    • In partnership with our internal creative team, develop best practices for app creative
    • Create reporting using internal analytics and performance metrics from app campaigns
    • Serve as the paid app lead for company, for which you will guide overall app account strategy and execute campaign builds
    • Make recommendations and optimizations for accounts utilizing MMP insights to improve performance towards company goals
    • Conduct app strategy audits and present findings for company
    • Other duties as assigned

Qualifications:

    • At least 3 years of experience in acquisition marketing and/or paid performance media
    • Experience leading iOS and Android app strategy across Facebook, Google App, ASA, and app network buys, as well as executing in platform
    • Proven track-record of increasing in-app lifetime value for eCommerce and/or subscription clients, must have experience optimizing beyond just app acquisition (in-app events and user quality)
    • Knowledge of MMPs, SDKs (especially Facebook and Google Firebase)
    • POV on iOS 14 and upcoming Android privacy changes and how we can navigate tracking with these changes
    • Ability to guide tracking recommendations and in-app event taxonomy for clients
    • Experience working with app intelligence and conducting app market research
    • Exposure to paid push advertising or app pre-installs
    • Experience leading iOS and Android app strategy across TikTok and Snapchat

Nice to Have:

    • Basic knowledge of cryptocurrency and blockchains 
    • General passion and knowledge of fintech and crypto 
Working at CoinFlip means collaborating with experienced and innovative leaders who share a clear vision and a track record of success. We offer a collaborative and positive working environment where we encourage employees to balance productivity with time to recharge. Compensation is above and beyond a typical “startup” — we offer competitive salaries, performance-based incentives, and competitive benefits for full-time employees.

CoinFlip values diversity in the workplace and is an equal opportunity employer committed to providing an inclusive and accessible work environment. We thank all candidates who apply, but only those selected for an interview will be contacted. 

By applying to this role, you give express consent to CoinFlip to send you informational text (SMS) messages regarding this role and the application process. You can cancel the SMS service at any time by replying "STOP" to the text message you received. If at any time you forget what keywords are supported, just reply "HELP." Message and data rates apply. If you require a special accommodation, please let us know and we’ll work with you to meet your needs.

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Location: Chicago, IL

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