Easygo Gaming is hiring a

Web3 Performance Media Specialist

Performance Media Specialist

What's in it for you?

Do you live and breathe marketing and have a passion for sports? Have you always wanted to work in the fast-paced exciting world of crypto and web3? Do you have a couple of years of marketing experience and looking to dive into the world of online entertainment, where creativity knows no bounds and fun is the name of the game? If you've answered yes to these questions, we might have the perfect role for you!

Your role with us:

As our Performance Media Specialist you will be responsible for the paid search strategy focused on online banner advisements, such as social banners, native advertising and programmatic display for our stake.com brand. You'll be working with big budgets and managing campaigns across a wide range of channels and game categories. You'll be responsible for developing and implementing a comprehensive strategy that drives traffic, increases brand awareness, and maximizes conversions for our online crypto casino and sportsbook platform stake.

Who are we?
At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com and Twist Gaming.

Stake is the world's largest crypto casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with Kick.com, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games.

Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies. Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 300+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.
Click play, on your career today!

What you will do:

• Plan, develop and execute the PPC campaigns for stake with a focus on media banners, video native advertising and programmatic advertising across all media, including Google Ads, Facebook Ads, YouTube and TikTok.
• Generate, maintain, A/B test and refine keywords, ad copy, extensions, and any other campaign assets.
• Conduct and review ongoing keyword research, audience & bid research and management.
• Utilize advanced analytics, bidding and reporting tools to track campaign performance, budget and make data-driven decisions.
• Deliver weekly/monthly reports with context around performance.
• Work closely with the paid media manager to continuously track & tag, monitor, optimize and grow campaigns to meet or exceed performance goals, such as CPA, ROAS and ROI.
• Collaborate with cross-functional teams, including design, social and affiliate teams, to ensure campaigns align with overall marketing objectives, product updates, testing ideas & new offers.
• Maintain a ‘test and learn’ culture, constantly seeking opportunities to improve performance, drive efficiency gains and improve prospect and customer experience through creatives, personalization, bonus opportunities & automation.
• Stay up-to-date with industry trends and updates to ensure campaigns are utilizing the latest tactics and strategies

What you will bring:

• 3+ years of experience in paid advertising in-house or agency side, with focusing on Google ads.
• Meta & Google certifications (including Display and YouTube).
• Experience with analytics and reporting tools, such as Ahrefs, Semrush, google suite, google ads editor, Google Analytics and Looker Studio.
• Experienced in establishing and managing medium to large-scale budgets.
• Experience with bid management tools.

Essential qualities or behaviours:

• Excellent communication.
• Ability to take initiative.
• Ability to work as part of a team.
• Ability to work efficiently without supervision.
• Ability to multitask.

Bonus points if you also have:

• Sports & Gambling knowledge advantageous
• Cryptocurrency knowledge would be advantageous
• Proficient with Google Suite (Drive, Spreadsheets, Docs), Slack, Jira & Intercom

Some of the perks of working for us:

• EAP access for you and your family
• Access to over 9,000 courses across our Learning and Development Platform
• Paid volunteer day
• Two full-time barista’s who will make your daily coffee, tea or fresh juice!
• Daily catered breakfast
• Massage Wednesdays - we get professionals to do this!
• Team lunches and happy hour in the office from 4pm on Fridays
• Fun office environment with pool tables, table tennis and all your favourite gaming consoles
• Help yourself drinks fridges and snack shelves

“We are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant”

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We are passionate about providing a workplace that encourages great participation and an equal playing field, where merit and accomplishment are the only criteria for success.

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