Whatnot is hiring a
Web3 General Manager, Canada

Location: ON Toronto, Ontario, Canada

🚀 Whatnot

Whatnot is a livestream shopping platform and marketplace backed by Andreessen Horowitz, Y Combinator, and CapitalG. We’re building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values, and as a remote-first team, we operate out of hubs within the US, Canada, UK, and Germany today.

We’re innovating in the fast-paced world of live auctions in categories including sports, fashion, video games, and streetwear. The platform couples rigorous seller vetting with a focus on community to create a welcoming space for buyers and sellers to share their passions with others.

And, we’re growing. Whatnot has been the fastest growing marketplace in the US over the past two years and we’re hiring forward-thinking problem solvers across all functional areas.n

🏎 About the Categories and Expansion Team

The Categories and Expansion team at Whatnot is responsible for the expansion of our category suite and the continued growth of sellers and buyers on the platform.

💻 Role

As a General Manager, Canada, you’ll be responsible for quickly scaling the country on Whatnot and fully owning its P&L and growth trajectory. You’re excited to “zoom in” and “zoom out” on a daily basis to both execute and guide the country strategy.

Build the country foundation

  • Bring sellers into our ecosystem and be an advocate for our mission. Build pipeline, cold call, onboard and manage relationships to help them grow on Whatnot
  • Execute marketing activations alongside influencers and category evangelists to generate awareness of Whatnot in Canada
  • Define and monitor key success metrics in the country to drive focus and execution

Scale growth

  • Own our strategic partnerships - grow our relationships with top sellers, brands and influencers in Canada
  • Develop scalable strategies to grow both sellers and buyers simultaneously
  • Identify unlocks to create step-change growth in our business. Spot our biggest gaps to doubling growth and attack them with rigorous focus and testing
  • See around corners. Chart the path for future growth within your country and build a plan for getting there - what categories we’ll expand into and who we’ll serve next


  • Hire a team of strong Partnership Managers as the country grows
  • Be a steward of our product. Ensure that we’re meeting the needs of your country to make sure they can be successful on Whatnot
  • Work with cross-functional partners to bring solutions to light that can serve our newest communities

👋 You

Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.

  • You have a passion for our mission at Whatnot - you live and breathe the needs of our communities and work relentlessly to improve their experiences on Whatnot
  • You have 7+ years of experience working in partnerships and marketing in high growth, fast-paced environments
  • You have experience working in the Canadian market and understand the nuances of Canadian customers
  • You are comfortable operating on a small team and will get in the weeds to produce results in a highly ambiguous environment. You are scrappy and no job is too small
  • You are a world-class leader with experience hiring, managing, and developing a team
  • You are deeply analytical and comfortable understanding and manipulating data to gain and take action on business insights

🙏 Nice to Have

  • Experience working on a marketplace or two-sided platform where you’ve had to balance the needs of multiple parties
  • Experience with developing internal policies and processes for a fast-growing business
  • Proficiency in SQL
  • Passion for creator communities, existing product categories on Whatnot, and/or new verticals that are uniquely suited for live e-commerce
  • Experience buying and selling in online marketplaces
  • Speaking French as well as English is a plus

🎁 Benefits

  • Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
  • Health Insurance options including Medical, Dental, Vision
  • Work From Home Support
    • $1,000 home office setup allowance
    • $150 monthly allowance for cell phone and internet

  • Care benefits
    • $450 monthly allowance on food
    • $500 monthly allowance for wellness
    • $5,000 annual allowance towards Childcare
    • $20,000 lifetime benefit for family planning, such as adoption or fertility expenses
  • Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
  • Parental Leave
    • 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.


Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

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This job is closed

Location: ON Toronto, Ontario, Canada

This job is closed

Benefits: 401k, Dental Insurance, Medical Insurance

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