Binance is hiring a

Web3 Lifecycle Manager

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Responsibilities:

• Drive and lead marketing efforts across the Latam, South Cone region, preparing campaigns for all business assets and implement the strategies with highest ROI
• Responsible for the comprehensive management of user lifecycle metrics, including acquisition, activation, and retention
• Develop marketing strategies aimed at maximizing the long-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels
• Create and manage lifecycle marketing KPIs, with an emphasis on driving conversions via Electronic Direct Mail (EDM) channels such as email and SMS
• Measure, understand, and report critical metrics within the organization
• Collaborate with various stakeholders to design, monitor, analyze, and optimize marketing campaigns
• Establish marketing best practices (including segmentation, A/B testing strategies, and email journeys) using data-driven insights
• Coordinate with regional teams to ensure that technical requirements are met for the successful implementation of lifecycle marketing strategies.

Requirements:

• A minimum of 5 years of experience in fields such as marketing, digital marketing, campaign management, and e-commerce marketing
• Experience in launching both large-scale and targeted campaigns throughout the user lifecycle
• Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation
• Familiarity with marketing automation tools like Braze, Salesforce Marketing Cloud, and Hubspot is preferred
• Experience in user segmentation, customer lifecycle management, and A/B testing
• Background in product development, product life-cycles, business process re-engineering, and continuous innovation
• Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels, with a solid understanding of Google Analytics, event tracking, and data structures. Expertise in data mining, measurement, and analysis
• Proficiency in Microsoft Excel or Google Sheets
• An innate propensity for urgency and outstanding work ethics
• Fluency in English
• Knowledge of cryptocurrencies is an additional advantage.

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire