Cake Pte Ltd is hiring a

Web3 Loyalty & CRM Manager

What you’ll do:

• Identify and develop a customer-first, industry-defining loyalty program alongside a value roadmap that addresses accompanying objectives spanning all matters relating to customer retention, “repurchase” and reactivation whilst reducing churn.
• Own and maximise the customer lifecycle post-acquisition, cultivating loyalty to increase customer lifetime value.
• Manage and nurture the execution of Cake’s end-to-end omnichannel CRM strategy
• Define CRM objectives and roadmaps to deliver the CRM strategies in line with Cake’s key marketing objectives
• Collaborate with product and marketing teams to implement and deliver Cake’s loyalty programme and other customer-related activations to deliver more commercial value
• Develop deep understanding of Cake’s customers and customer segments to improve customer acquisition and retention
• Plan and design different customer journeys to deliver value to our customers at different touch points
• Collaborate with the marketing and content teams to execute personalised campaigns on customer engagement platforms
• Uphold data governance standards and ensure data is captured consistently and appropriately across different touch points and channels and in compliance with the GDPR regulations

What you’ll need:

• Experience in designing and managing CRM programmes in the digital consumer, technology or finance sector
• Experience in designing and implementing loyalty programmes for the digital consumer
• If not direct experience in the crypto industry, experience working with relevant target demographics
• Experience with customer engagement platforms such as MoEngage, Emarsys or equivalent
• Data driven with strong analytical skills
• Familiarity with customer journey management and full-funnel digital marketing
• Fluency in a second language is preferred but not necessary

Why work with Cake:

• Do something with purpose; Be a part of the future that will shape on how people are dealing with their finances in Crypto and Blockchain
• Fast moving, challenging and unique business problems
• International, diverse work environment and flat hierarchy
• Great career development opportunities in a growing company
• Competitive salary
• Flexible working hours, unlimited discretionary leave, casual work attire

Apply Now: