OpenSea is hiring a

Web3 Paid Search Lead

OpenSea is the first and largest marketplace for non-fungible tokens, or NFTs. Applications for NFTs include collectibles, gaming items, domain names, digital art, and many other items backed by a blockchain. NFTs have brand new properties that go beyond traditional digital items: they’re unique, provably scarce, liquid, and usable across multiple applications. At OpenSea, we're excited about building a brand new economy from the ground up based on true digital ownership and are proud to be recognized as Y Combinator's #26 ranked top private company.

When hiring candidates, we look for signals that a candidate will thrive in our culture, where we default to trust, embrace feedback, grow rapidly, and love our work. We also know how critical it is to celebrate and support our differences. Employing a team rich in diverse thoughts, experiences and opinions enables our employees, our product and our community to flourish. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. To help facilitate this, we support remote, hybrid or onsite work at either New York City or San Francisco for the majority of our opportunities.

Looking for a data-driven SEM expert to build and scale OpenSea’s paid search program. This role will be responsible for developing the paid search strategy, measurement, tracking, and automation. You will need to partner and work closely with members across the organization, including data science, product, and engineering. Furthermore, this person will need excellent prioritization and communication skills to manage stakeholders and hit key metrics. 

Responsibilities  - Lead the development and execution of OpenSea’s paid search channel.  - Optimize and scale the channel by leveraging best practices and including copy/messaging testing, account structure, and event optimization. - Frequently report on performance and progress against KPIs and manage within ROAS and growth targets. - Automate processes and bidding to grow efficiently and sustainably. - Launch new campaigns to support the business as it expands to new verticals and product offerings. - Ensure OpenSea stays ahead of the industry and implements new tactics and strategies as the channel evolves. 

Desired Experience - Are data-driven in the extreme. You live for creative measurement approaches, you talk about incrementally and lift testing at the dinner table, testing is as reflexive as breathing. - At least 7 years with SEM and/or paid channels automation in a fast-paced, high-growth environment. - Use data to provide actionable insights and drive us toward the best possible outcome. - Have outstanding interpersonal skills, emotional intelligence (EQ), and the ability to persuade/drive alignment among differing perspectives. - Thrive in collaborative cultures and work cross-functionally with BD, product, legal, finance, and design. - Build strong relationships and have experience doing so with both technical and non-technical audiences. - A plus, if you have experience and/or are passionate in e-commerce and/or the blockchain.

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