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The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans worldwide.
As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.
Position Summary:
This position is part of the NBA Social & Digital Content team which focuses on identifying, creating, distributing and publishing content to the NBA's social and digital platforms and its many domestic and international partners throughout the world. As the demand for content on the NBA's social platforms continues to grow, this is your opportunity to grow with us in a fast-paced, innovative and collaborative environment, reaching social followers around the world.
The ideal candidate is immersed in emerging media platforms and technological innovation. They know all the latest trends and are at the forefront of the changing social and digital media landscape – from Web2 to Web3. This candidate also has their finger on the pulse of the NBA and spends their free time listening to podcasts, reading social media / message boards and consuming short and long form content about the NBA and the social and digital industry.
Major Responsibilities:
Oversee the NBA’s Emerging Media strategy, which includes:
- Researching emerging social and digital media content opportunities (through new social media platforms, immersive platforms, AR platforms, AI platforms, NFT communication platforms, etc.) and sharing findings and content direction with internal team
- Meeting with external partners to collaborate on emerging opportunities on platforms or to integrate into NBA products
- Leading development of goals for audience growth and tracking of those goals across emerging media opportunities
- Working collaboratively with the NBA’s New Media Partnerships, Partner Integration, Global Partnerships, Social Media, DTC Content, DTC Products, Global Strategy & Innovation and Marketing teams
- Developing publishing plans for emerging media platforms and assisting with publishing content to those platforms (platform examples may include Discord, Reddit, BeReal, etc.)
- Recruiting, hiring and training project employee team
- Managing team schedules and assignments
- 4-5+ years of experience working in emerging media or product technology for a large brand
- Knowledge of the social and digital landscape at an expert level
- Knowledge of the NBA at an expert level
- Strong understanding of the NBA’s social and digital content and voice
- Willingness to work a flexible schedule as this position may include working days, nights, weekends, and holidays based on the NBA calendar
- Ability to work on deadline and handle multiple tasks at once with a precise and detail-oriented approach
- Ability to perform in a fast-paced environment while handling critical tasks in a composed and timely manner
- Excellent organizational and project management skills
- Great communication skills and ability execute feedback given
- Must be a team player who can work collaboratively
- Bachelor's Degree in Communications or related field preferred
The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.
About The NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
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What does NFT mean?
NFT stands for non-fungible token
In the context of cryptocurrency, a non-fungible token is a unique digital asset (ussually an image) that represents ownership of a specific item, such as a work of art
Unlike cryptocurrencies like Bitcoin, which are interchangeable and can be divided into smaller units, non-fungible tokens are unique and cannot be divided or exchanged for other tokens on a one-to-one basis.