CoinDesk & TradeBlock Opportunities is hiring a

Web3 Executive Producer, CoinDesk Originals

Executive Producer, CoinDesk Originals

CoinDesk, the leading digital media company in the rapidly growing world of digital assets, is seeking an ambitious and entrepreneurial leader to build a new video division of our multimedia team — one focused on the production of evergreen video programming: both series (limited and ongoing) as well as one-off projects. The Executive Producer of Originals will be a hands-on player-coach and own the operations and strategy of CoinDesk’s original videos, overseeing projects from the idea phase through production and all the way to distribution.

This is an opportunity to shape the programming that educates and informs the public about an entirely new asset class. Cryptocurrency and digital assets are an entirely new, digitally native system for building personal wealth and savings, and the public is hungry for good, authoritative information that speaks to them.

The EP of Originals will oversee several different types of projects: new and ongoing video franchises, premium limited series, social video, and occasional one-offs. In consultation with key company stakeholders and the Head of Multimedia, the EP of Originals will develop strategy and creative around projects, greenlight them, and ensure they are executed on time. Working alongside CoinDesk’s product, audience, commercial and marketing teams, the EP will also help define success for individual projects, including distribution models.

For each project the EP of Originals will be responsible for allocating resources to get it done, whether that means assembling a team, partnering with external vendors, hiring freelance help, or a mix of all three. Extensive experience managing budgets and teams is a must.

The Executive Producer of Originals reports to the Head of Multimedia.

ABOUT THE ROLE

• Lead production of evergreen and standalone video content for CoinDesk. Oversee conception, development, writing, editing and publishing of content and copy for digital platforms.
• Manage multiple projects and teams, overseeing individual producers and editors to deliver content on time.
• Develop new workflows and processes for the CoinDesk Originals unit.
• Deliver timely feedback and detailed notes on video scripts and edits.
• Uphold journalistic standards and quality from inception to execution on all projects/products.
• Compile and present pitch decks.
• Coordinate distribution of content on the CoinDesk website, social platforms (YouTube, Twitter, Facebook etc.) and more.
• Own all metrics for success, including audience data (video views, repeat visits, engagement, etc.) and commercial revenue from advertising and sponsorships.
• At times, collaborate and coordinate with the Head of CoinDesk Studios on commercial/branded content productions.

ABOUT YOU

• Minimum 10+ years (including minimum 4+ years experience as a senior producer or executive producer) of creative and production experience in digital video (including writing, editing, shooting etc.) in broadcast, digital or hybrid newsroom.
• Proven track record in producing “explainer” content, breaking down complex ideas and concepts into creative, visual, understandable videos.
• Proven track record in creating for and building audiences on multiple channels and/or platforms.
• Prior leadership experience in hiring, building and managing high-performing teams and productions.
• Experience in hiring, developing and handling on-air talent.
• Expertise in digital analytics.
• Expertise in SEO.
• Strong understanding and experience on leveraging social media for video content.
• Experience in management of content budgets, and expertise in producing high quality, cost-efficient content.
• Exceptional interpersonal, verbal and written communication skills.
• Strong organizational skills and attention to detail.
• Manage relationships and experience with hiring external production companies/talent.
• Understanding and proficiency in working with various content and video management systems (ie. Arc, Word Press, JW Player etc.)
• Knowledge and/or demonstrated interest in cryptocurrency and bitcoin is a huge plus.
• Links and/or reel to video packages produced by candidate welcome and are also a huge plus.

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