Coins.ph is hiring a
Web3 Growth Leader (Thailand)

Compensation: $72k - $92k estimated

Location: Bangkok, Thailand

Growth Leader (Thailand)

Bangkok, Thailand
CEO Office – Strategy /
Full-time Employee /
Hybrid

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Responsibilities

    • Define and own the growth strategy for Thailand, aligned with country and group-level goals.
    • Drive customer acquisition, activation, retention, and revenue growth through data-driven campaigns and product-led growth initiatives.
    • Build and manage a team covering performance marketing, partnerships, lifecycle marketing, influencers, and brand.
    • Oversee and optimize digital channels (Google, Facebook, TikTok, Twitter/X, Line), SEO, and affiliate programs.
    • Work closely with Product, Operations, and Compliance teams to improve conversion, onboarding funnels, and payment flows.
    • Develop and execute localized growth experiments, including referral programs, viral loops, and gamified engagement tactics.
    • Manage growth budgets and ensure strong ROI and cost-efficiency across campaigns.
    • Monitor competitor activity and market trends to identify new growth opportunities.
    • Prepare weekly/monthly reporting for key growth metrics and share learnings across the organization.

Requirements

    • 5–10 years of experience in growth, performance marketing, product marketing, or a similar function—preferably in fintech, crypto, e-commerce, or mobile apps.
    • Proven track record of scaling user acquisition and driving user engagement through full-funnel marketing.
    • Deep understanding of Thailand’s digital ecosystem, consumer behavior, and regulatory environment.
    • Strong analytical and experimental mindset; proficient with analytics tools (GA4, Mixpanel, Amplitude, etc.).
    • Experience leading teams and working cross-functionally with product, data, engineering, and design.
    • Fluent in Thai and English, with excellent communication and storytelling skills.
    • Comfortable working in a fast-paced, high-ownership startup culture.
    • Chinese is a must.
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Compensation: $72k - $92k estimated

Location: Bangkok, Thailand


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