Growth Jobs in Web3

Own the Full Growth Funnel

• Drive performance across:

  • Acquisition (new users)

  • Activation (KYC → first trade)

  • Retention (repeat usage)

• Identify drop-offs and optimize conversion at every stage

• Build and continuously refine AU-specific growth playbooks

Performance Marketing & Channel Optimization

• Manage and optimize key channels:

  • Paid media (Google, Meta, programmatic)

  • Affiliates & referral programs

  • SEO / landing page optimization

• Work closely with global teams to adapt strategies to AU constraints
  

• Focus on quality users, not just volume

Campaign Strategy (Compliance-First)

• Design campaigns that drive growth while staying within:

  • Regulatory requirements

  • Internal compliance guidelines

• Shift away from “hype-led” campaigns → value-led, education-driven growth
  

• Develop localized messaging that builds trust and credibility

Data, Insights & Experimentation

• Own key growth metrics:

  • CAC

  • Conversion rates (KYC, first trade)

  • Retention / activity rates

• Run structured experiments (A/B testing, funnel optimization)

• Translate data into clear, actionable insights

Product & Cross-Functional Collaboration

• Work closely with:

  • Product teams (UX, onboarding flows)

  • PR & brand (message alignment)

  • Community & events (offline → online conversion)

• Ensure growth efforts are fully integrated, not siloed

Local Market Intelligence

• Develop deep understanding of:

  • Australian user behavior

  • Competitive landscape (local exchanges, fintech apps)

  • Banking/payment constraints

• Be the local voice of the user in growth decisions

Experience

• 4–7+ years in growth, performance marketing, or product marketing
  

• Strong experience in Australia market
  

• Experience in crypto, fintech, or high-growth tech companies preferred
  

• Proven ability to manage full-funnel growth, not just top-of-funnel

Skills

• Strong analytical skills (comfortable with data, dashboards, attribution)

• Hands-on experience with paid media & growth tools
  

• Understanding of conversion optimization & user psychology
  

• Ability to balance short-term performance vs long-term brand

Mindset (Critical for AU Market)

• Pragmatic, not hype-driven
  

• Thinks in systems and scalable growth loops
  

• Strong judgment in a regulated / sensitive environment
  

• Comfortable operating with constraints and ambiguity
  

• High ownership — acts like a business owner, not a channel manager