Worldcoin.org is hiring a
Web3 Head of Communications

Compensation: $63k - $90k estimated

Location: Berlin, Berlin, Germany

About the Team:

The Marketing & Communications team is responsible for growing Worldcoin’s public image all around the world. Tasked with the creation and management of Worldcoin’s global marketing campaigns and communications efforts, the team oversees everything from earned media and branding to content creation and influencer marketing.

About the Opportunity:

The Head of Communications is responsible for growing and improving Worldcoin’s public image all around the world. You will manage the team responsible for all of Worldcoin’s global marketing campaigns and communications efforts. You will leverage earned media, influencer marketing, events, and socials to drive widespread interest in Worldcoin. You will set and execute media strategy, drive message development, support executive communications and work with a range of internal stakeholders, partners and cross-functional teams. In this role you will:

  • Build an exceptionally talented Marketing team capable of bringing the Worldcoin brand to everyone on earth
  • Create global marketing, brand and growth strategies to spotlight our mission
  • Partner with top creatives to craft our story for the world
  • Run meticulously planned, multi-dimensional campaigns in key geographies, activating earned media, social media, and offline channels
  • Grow and manage a global community of influential Worldcoin advocates through systematic research and outreach processes
  • Help craft the story from the value proposition, to standard answers, to important questions (e.g. around privacy, economics, etc.)
  • Build and manage in-house marketing analytics campaign tracking and testing to improve campaign efficacy
  • Build and execute a corporate communications strategy to launch and position Worldcoin amongst the most innovative and leading mission-based tech companies
  • Partner closely with Worldcoin’s legal team to identify communications objectives and build narratives and communications plans that support those goals
  • Work with internal leadership to develop their platforms and messaging via media training, penning op-eds, interview opportunities and speaking engagements
  • Manage internal and agency teams ensuring consistency across geographies on our narrative and initiatives

About you:

  • A minimum of 6 years experience in leading digital, traditional and non-traditional marketing launches at an exceptional company. Experience in global fashion, movies, music, or gaming industries is a major plus.
  • Strong leadership abilities, capable of owning all aspects of project and people management
  • Operator’s mindset, excited about the efficient execution of highly detailed workflows
  • Excellent taste for visual and written storytelling
  • Affinity for data-driven decision making
  • Interest in blockchain technology and cryptocurrency, though no prior experience necessary

Apply Now:

This job is closed

Compensation: $63k - $90k estimated

Location: Berlin, Berlin, Germany

This job is closed


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