Crypto.com is hiring a

Web3 Senior Growth Manager, Sports and Predictions

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Campaign Management & Optimization:
• Develop, launch, and optimize campaigns on various platforms across Search, Social Media, Display and Video.
• Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within defined target at the highest level of sophistication.
• Customize creative and messaging to align with regional regulations, sports and events calendars, and user intent.
• Utilize data to segment users by behavior, geography, interest, or device to enhance targeting efficiency and conversion rates throughout the client journey.
• Integrate internal and third-party data sources to refine audience targeting and boost campaign performance.


Measurement & Reporting:
• Monitor campaign performance using tools such as Google Analytics, Adjust, and platform-specific dashboards.
• Produce comprehensive reports on key performance indicators (KPIs) including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), conversion rate, and Lifetime Value (LTV).
• Provide actionable insights to cross-functional teams, including creative, product, and compliance departments.


Compliance & Market Sensitivity:
• Ensure all marketing activities comply with state-level regulations and partner requirements.
• Stay informed about legal landscapes, industry trends, and competitor activities within the Sports and Predictions sector.

Requirements

• 7-10 years of experience in performance marketing in large scale or rapidly growing companies.
• Deep commercial understanding within Sports and Predictions Trading, with the ability to craft compelling messaging for user acquisition across web and app stores.
• Adaptable and proactive, thriving in fast-paced and evolving environments.
• Proven track record managing acquisition campaigns with minimum seven-figure budgets.
• Solid understanding of attribution modeling, Media Mix Models, A/B testing, and customer lifecycle within the Sports and Predictions sector.
• Experience managing SaaS analytics (Tableau, BI) and attribution platforms (AppsFlyer, Google Analytics).
• Robust analytical skills with a performance-oriented mindset.
• Experience collaborating with creative, compliance, and data teams.
• Strong account management and negotiation skills.
• A passion for sports and prediction markets.
• Experience in trading and investing across traditional and decentralized finance.