Kraken is hiring a

Web3 Sr. Paid Media Manager - Breakout Prop

Building the Future of Crypto 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

The team

Breakout is a crypto-native prop trading platform backed by Kraken. Founded in 2023 by industry veterans, we combine deep liquidity, cutting-edge technology, and world-class risk management to create an unparalleled trading experience. With a commitment to transparency and innovation, we’re empowering traders to succeed in competitive markets while driving the future of trading. Recently acquired by Kraken, this acquisition gains the benefit of Kraken’s global infrastructure and trusted brand.

The opportunity

Breakout is ready to scale, and we’re looking for a Sr. Paid Media Manager who thrives in the details. You’ll be the hands-on expert managing performance campaigns across Meta, TikTok, X, YouTube, and programmatic platforms, while testing into emerging channels like Reddit, Discord, and other crypto-native ecosystems.

This is a roll-up-your-sleeves role for someone who loves the craft of media buying, stays ahead of algorithm shifts, and understands that smart scale comes from precision, not just spend.

• Own day-to-day campaign management and optimization across core paid channels: Meta, TikTok, X, YouTube, and programmatic.

• Design, launch, and iterate experiments to identify new opportunities for growth, efficiency, and improved unit economics.

• Explore and test crypto-relevant channels and community-based placements (e.g., Reddit, Discord, Telegram, crypto news networks).

• Partner closely with creative and analytics teams to develop and test ad messaging, creative assets, and audience strategies.

• Monitor and analyze performance data to drive insights and recommendations that maximize revenue and LTV.

• Manage budgets strategically—scaling channels that perform while maintaining rigorous performance discipline.

• Collaborate with Growth and Analytics to refine attribution, optimize conversion funnels, and ensure data integrity across platforms.

• Stay current with platform changes, algorithm updates, and best practices—translating new learnings into competitive advantage.

Skills you should HODL

• 5 years of hands-on experience managing paid media campaigns across multiple digital platforms.

• Expert-level understanding of Meta Ads Manager, Google Ads (YouTube), TikTok Ads, and at least one programmatic platform.

• Comfortable with campaign setup, audience segmentation, tracking, A/B testing, and creative iteration.

• Data-driven thinker with strong analytical skills—you know how to diagnose performance patterns and act on them.

• Self-starter who thrives in fast-paced environments and takes ownership from strategy through execution.

• Deep curiosity about crypto and a passion for marketing in emerging, fast-evolving ecosystems.

• Bonus: experience with crypto-native or community-driven marketing channels (Reddit, Discord, Telegram).

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 

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