Marketing Manager Jobs at Terraform Labs

At Terraform Labs, we envision a multi-chain future – one in which decentralized blockchain economies can align incentives with one another by forming bilateral, mutually beneficial economic agreements, and launching a new chain takes mere minutes. Fueled by a passionate community and deep developer talent pool, the projects we create aim to enable the next generation of Web3 products and services.

Terra – an open-source, community-owned blockchain hosting a vibrant ecosystem of decentralized applications and cutting-edge developer tools

Alliance – an open-source Cosmos SDK module enabling the formation of bilateral, mutually-beneficial economic alliances between blockchains

Station – an interchain wallet simplifying the often complex, cumbersome process of interacting with multiple blockchain networks

Warp Protocol – a decentralized, on-chain event handler allowing users and protocols to queue transactions to be executed in the future when pre-set conditions have been met

Enterprise Protocol – a no-code solution for DAO creation and management, empowering decentralized communities to coordinate and manage their DAOs on Terra simply and easily

Responsibilities

• Develop compelling TFL product positioning strategies, value propositions, and messaging. As a Product Marketing Manager, you will be expected to understand B2B and B2C landscapes and adjust strategies accordingly
• Monitor research forums, social media, and other comms channels for important market and user information, including where they get their information and the who, what, when, and why behind their decisions. Deliver key insights to Engineering and Business Development to drive product improvements and real-time updates
• Lead the process of bringing new products to market. Collaborate with cross-functional teams, including Product, Business Development, Ecosystem Development, Community, Legal, and Operations, to successfully plan and implement go-to-market strategies
• Play a prominent role in our community and ecosystem, engaging with users of our products and gathering intelligence to be shared with the rest of the team. Create, promote, and entrench narratives within the Terra community to attract users and increase the adoption of the Terra network
• Ensure all marketing and promotional materials are compliant with industry rules, regulations, and best practices
• Brainstorm novel growth strategies
• Coordinate with PR/media relations partners to ideate and execute global communications and media strategies
• Perform competitive analysis to stay on top of changes in the industry
• Collaborate on research-related endeavors and complex problem-solving in a hyper-paced environment
• Work on large projects in the background outside of reflexive job requirements 

Requirements

• Proven background in written and well-researched content, including editing – bonus if you’re skilled with infographics or educational material
• English proficiency, particularly in written and verbal communications
• At least 3-5 years of experience in a product marketing role
• Degen mindset – ambitious, motivated, and able to move quickly – adapting to changing scenarios effectively
• Capable of working non-traditional hours for global coordination with third parties
• Certified #LUNAtic