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| Job Position | Company | Posted | Location | Salary | Tags |
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Anchorage Digital | United States | $141k - $148k | |||
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Anchorage Digital
$141k - $148k estimated
Member of Product Marketing, Protocols Lead
United States
Marketing – Product & Growth Marketing /
Full-Time - Remote /
Remote
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At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto.
Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry's leading security infrastructure. Home to Anchorage Digital Bank N.A., the first federally chartered crypto bank in the U.S., Anchorage Digital also serves institutions through Anchorage Digital Singapore, Porto by Anchorage Digital, and other offerings.
The company is funded by leading institutions including Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with its Series D valuation over $3 billion. Founded in 2017 in San Francisco, California, Anchorage Digital has offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota. Learn more at anchorage.com, on X @Anchorage, and on LinkedIn.
We are hiring a senior product marketer to support our protocols business line and ventures arm, shaping how our core protocol innovations and ecosystem investments are understood, adopted, and trusted in the market.
Technical Skills:
- Own the translation of complex protocol mechanics (e.g., consensus, staking, settlement, interoperability, incentives) into market-ready messaging
- Set the bar for high-quality technical storytelling, including protocol overviews, deep dive explainers, technical white papers,blogs, FAQs, and sales enablement
Protocol Messaging & Positioning:
- Lead the end-to-end narrative for protocol partnerships and Anchorage Digital’s token management solution
- Develop clear, differentiated positioning and value propositions for technical and non-technical audiences
Go-to-Market Strategy:
- Lead GTM planning for protocol product and customer launches
- Define target audiences (developers, institutions, partners) and tailor messaging accordingly
Cross-Functional Leadership:
- Act as a senior voice of the market and ecosystem to Product, Engineering, and Business leads
- Influence roadmap prioritization with customer, partner, and ecosystem insights
- Establish messaging frameworks that scale across launches, partnerships, and long-term ecosystem strategy
You may be a fit for this role if you have:
- Deep expertise in crypto and protocol-based ecosystems, with the ability to engage credibly with highly technical stakeholders
- Proven experience leading high-impact messaging and positioning for complex, technical products
- Strong executive-level communication skills across both short-form and long-form content for institutional audiences
- Demonstrated success leading cross-functional GTM initiatives in fast-moving, ambiguous environments
- A strong point of view on how technical product differentiation should be articulated and scaled in the market
Although not a requirement, bonus points if:
- You have experience with L1/L2 protocols
- You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)
About Anchorage Digital: Who we are
The Anchorage Village, what we call our team, brings together the brightest minds from platform security, financial services, and distributed ledger technology to provide the building blocks that empower institutions to safely participate in the evolving digital asset ecosystem. As a diverse team of more than 600 members, we are united in one common goal: building the future of finance by providing the foundation upon which value moves safely in the new global economy.
Anchorage Digital is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported, and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives.
Anchorage Digital is an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. Anchorage Digital considers qualified applicants regardless of criminal histories, consistent with other legal requirements. “Anchorage Digital” refers to services that are offered either through Anchorage Digital Bank National Association, an OCC-chartered national trust bank, or Anchorage Lending CA, LLC a finance lender licensed by the California Department of Financial Protection and Innovation, License No. 60DBO-11976, or Anchorage Digital Singapore Pte Ltd, a Singapore private limited company, all wholly-owned subsidiaries of Anchor Labs, Inc., a Delaware corporation.
Protecting your privacy rights is important to Anchorage Digital, and we work to maintain the trust and confidence of our clients when handling personal or financial information. Please see our privacy policy notices here.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives