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| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
Binance | Lisbon, Portugal |
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Binance | Europe |
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Binance | Lisbon, Portugal |
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Binance | Europe |
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| Learn job-ready web3 skills on your schedule with 1-on-1 support & get a job, or your money back. | | by Metana Bootcamp Info | |||
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Binance
Portugal, Lisbon
Spain and Portugal Marketing Lead
Spain, Madrid / Portugal, Lisbon
Marketing – Marketing /
Full-time: Remote /
Remote
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Responsibilities:
- Develop and implement marketing projects and go-to-market strategies based on data insights, collaborating closely with global and local marketing teams as well as data analytics teams.
- Ensure alignment and effective communication among all stakeholders to drive project success.
- Proactively identify gaps in business metrics and user behavior trends, setting up infrastructure to alert business leaders about emerging trends and patterns.
- Utilize strong analytical skills to interpret complex data sets and generate actionable insights that inform marketing strategies.
- Leverage deep expertise in digital marketing channels (Paid, SEO, Lifecycle) to optimize campaign performance.
- Use tools such as Google Analytics, SimilarWeb, MMPs, and social listening platforms to monitor and analyze marketing effectiveness.
- Translate data findings into clear, strategic recommendations for marketing initiatives and business decisions.
- Lead cross-functional collaboration and, where applicable, mentor junior team members to ensure high performance and alignment.
Requirements:
- Proven experience working in international environments with cross-functional teams and multiple stakeholders.
- Demonstrated success in business development, partnerships, or sales.
- Strong analytical mindset with the ability to identify and leverage growth opportunities.
- Deep understanding of digital marketing channels and associated analytics tools.
- Exceptional communication, negotiation, and relationship-building skills.
- Ability to translate complex data into clear and actionable business insights.
- Proactive, self-motivated, and detail-oriented.
- Fluency in Spanish, Portuguese, and English is mandatory.
- Experience working remotely and in startup environments is a plus
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives