Marketing Jobs in Web3

Role Overview

We are looking for a Head of Strategy & Marketing who is equal parts:

• Market structure thinker
• Narrative architect
• Data-driven strategist
• Ecosystem operator

This is not a “brand marketer” role. This is a strategic leadership position responsible for:

1. Designing and executing go-to-market strategy for a number of business lines and products
2. Owning product positioning within the Solana ecosystem
3. Translating complex on-chain mechanics into compelling narratives
4. Driving validator, protocol, and ecosystem adoption
5. Shaping token positioning and long-term strategic direction

Core Responsibilities

1. Strategic Leadership

• Develop and own the company’s GTM strategy across a number of different products
• Identify growth vectors within Solana (e.g., restaking, MEV, LSTs, on-chain liquidity programs, token launches)
• Anticipate ecosystem shifts
• Develop competitive landscape analysis across Solana and cross-chain infrastructure

2. Product Positioning & Narrative

• Articulate the product’s unique value within Solana’s architecture
• Build thought leadership around market structure, decentralization, transparency, and capital efficiency
• Craft messaging that resonates with:
  • Core crypto-native builders Validators
  • Institutional liquidity providers
  • Token issuers
• Shape token positioning and incentive alignment messaging (in close coordination with legal)

3. Ecosystem Growth

• Build validator and protocol relationships
• Develop measurable ecosystem growth pipelines
• Drive adoption metrics (TVL, validator participation, revenue, protocol integrations)
• Work closely with BD to convert ecosystem interest into long-term alignment

4. Marketing Execution

• Oversee content strategy (X, research threads, whitepapers, dashboards, analytics releases)
• Launch product announcements and ecosystem campaigns
• Coordinate events, conference strategy, and ecosystem presence
• Build high-signal thought leadership (not noise)

5. Data & Performance Visibility

• Define and track performance KPIs
• Work with engineering to surface verifiable dashboards
• Translate on-chain metrics into market narratives
• Monitor validator conversion and retention metrics

6. Legal & Risk Coordination

• Partner closely with General Counsel on:
  • Token communications
  • Regulatory-sensitive positioning
  • Public statements
• Ensure messaging aligns with compliance frameworks and avoids unnecessary regulatory risk

Strong Plus

• Experience working with:
• Solana validators
• MEV infrastructure
• LST/LRT ecosystems
• On-chain liquidity programs

• Prior token launch or token incentive design experience
• Experience working cross-jurisdictionally (US + offshore structures)

Summary: We are seeking a dynamic Head of Strategy & Marketing to drive strategic leadership and innovative marketing initiatives within the Solana ecosystem. This role is pivotal in designing go-to-market strategies, positioning products, and crafting narratives that promote ecosystem adoption and growth.

Responsibilities:

• Develop and implement go-to-market strategies for diverse business lines and products.
• Own and articulate product positioning within the Solana ecosystem.
• Translate complex on-chain mechanics into compelling and understandable narratives.
• Drive engagement and adoption among validators, protocols, and the broader ecosystem.
• Shape the positioning and strategic direction of tokens in collaboration with legal teams.
• Conduct competitive landscape analysis within Solana and cross-chain infrastructure.
• Build thought leadership on market structure, decentralization, and capital efficiency.
• Develop growth pipelines and drive adoption metrics like total value locked (TVL) and validator participation.
• Oversee content strategy, launch product announcements, and manage ecosystem campaigns.
• Define performance KPIs and ensure visibility into data for informed decision-making.
• Collaborate with legal teams to align messaging with compliance and mitigate regulatory risks.

Required Skills:

• Proven experience in strategic leadership and marketing within the blockchain or technology sector.
• Strong understanding of the Solana ecosystem and its components (e.g., validators, MEV, LSTs).
• Exceptional narrative crafting and communication skills.
• Ability to analyze market trends and ecosystem shifts for strategic advantage.
• Experience in driving ecosystem growth and engaging with core crypto-native audiences.
• Proficiency in developing and tracking performance metrics and KPIs.
• Experience coordinating with legal teams on regulatory-sensitive communications.
• Strong plus: Experience with Solana validators, token launches, and cross-jurisdictional operations.