Marketing Jobs in Web3

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Job Position Company Posted Location Salary Tags

Ripple

San Francisco, CA, United States

$184k - $225k

Ripple

New York, NY, United States

$170k - $200k

Ripple

Miami, FL, United States

$91k - $115k

Ripple

New York, NY, United States

$132k - $160k

Ripple

Chicago, IL, United States

$132k - $160k

Ripple

Chicago, IL, United States

$132k - $165k

Ripple

New York, NY, United States

$115k - $130k

Ripple

London, United Kingdom

$32k - $58k

Reservoir

New York, NY, United States

$49k - $55k

Integra

Remote

$21k - $60k

Inmobi

Remote

Inmobi

Remote

$21k - $65k

Gsrmarkets

Remote

$32k - $58k

Bluecubeservices

Remote

$79k - $100k

Allium

United States

$72k - $93k

Ripple
$184k - $225k
San Francisco, CA, United States

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. 

If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.

THE WORK:

We’re looking for an experienced Product Marketer with a background in the blockchain, traditional finance, and decentralised finance (DeFi) to join our team.

In this role, you will shape how Ripple’s institutional DeFi solutions are understood and adopted in the market. You’ll craft clear, differentiated positioning and lead go-to-market strategies that translate technical capabilities into compelling value for institutional audiences. This includes blockchain based solutions for payments, trade finance, collateral management, and more.

The ideal candidate will have a deep understanding of traditional financial markets, strong experience leading product marketing for DeFi or crypto products in a constantly evolving environment.

WHAT YOU’LL DO:

  • Be the subject matter expert in our prospective markets, customer / partner segments, and the competitive landscape, forming data driven viewpoints on growth strategies and tactics.
  • Drive Go-to-Market strategies across stablecoin payments, agentic commerce, and on-chain credit.
  • Develop segment-specific go-to-market strategies for Ripple’s institutional DeFi solutions – including defining and sizing target markets, influencing product strategy through deep market insights, developing a solid GTM foundation including clear value proposition and messaging.
  • Working cross-functionally to own the strategy, coordination, and execution of new product features and partner launches.
  • Partner with our business development team to drive engagement and joint go to market opportunities with key infrastructure and utility ecosystem partners.
  • Partner with marketing, communications, and creative teams to bring the Institutional DeFi on XRPL story to life, activating the go to market strategy towards the right audience.
  • Partner with the Sales Enablement team to deliver high-quality, just-in-time enablement material or sessions to set our field team up for success.

WHAT YOU'LL BRING: 

  • 8+ years in Product Marketing, or in an equivalent role where you developed GTM strategy and drove execution of such strategy.
  • Experience working in blockchain, crypto/web3, or institutional DeFi. Direct experience / expertise in stablecoins preferred.
  • Outstanding structured thinking and creative problem solving skills.
  • Proven ability to work independently, prioritize proactively, communicate effectively and deliver value iteratively to day-to-day responsibilities.
  • Excel at developing differentiated positioning and simplifying sophisticated concepts into impactful messaging targeting a diverse audience.
  • Strong relationship building capabilities and the ability to work cross-functionally
For positions that will be based in CA, the annual salary range for this position is below. Actual salaries may vary based on numerous factors including, among other things, an individual applicant’s experience and qualifications for the position. This range does not include equity or additional compensation, such as bonuses or commissions. 
CA Annual Base Salary Range
$184,000—$225,000 USD


WHO WE ARE:

Do Your Best Work

  • The opportunity to build in a fast-paced start-up environment with experienced industry leaders
  • A learning environment where you can dive deep into the latest technologies and make an impact.  A professional development budget to support other modes of learning.
  • Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
  • In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in. 
  • Bi-weekly all-company meeting - business updates and ask me anything >
  • We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!

Take Control of Your Finances

  • Competitive salary, bonuses, and equity
  • Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
  • Employee giving match
  • Mobile phone stipend

Take Care of Yourself

  • R&R days so you can rest and recharge
  • Generous wellness reimbursement and weekly onsite & virtual programming
  • Generous vacation policy - work with your manager to take time off when you need it
  • Industry-leading parental leave policies. Family planning benefits.
  • Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events

Benefits listed above are for full-time employees. 


Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.
 
Please find our UK/EU Applicant Privacy Notice and our California Applicant Privacy Notice for reference.

What does a marketing manager in web3 do?

A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3

Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space

This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks

Some specific tasks that a marketing manager in web3 might be responsible for include:

  • Developing and executing marketing campaigns to promote products or services in web3
  • Identifying target markets and customer segments within the web3 ecosystem
  • Managing relationships with partners and stakeholders within the web3 community
  • Analyzing market trends and consumer behavior in web3
  • Monitoring and reporting on the effectiveness of marketing efforts in web3
  • Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives