Marketing Jobs in Web3

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Job Position Company Posted Location Salary Tags

Binance

Hong Kong, Hong Kong

Bitmex

Remote

Blockchain

Remote

$39k - $45k

CoinGecko

Singapore, Singapore

$126k - $131k

Pulley

Remote

$171k - $190k

Inmobi

Remote

Grayscaleinvestments

Remote

$77k - $79k

Bitmex

Remote

$96k - $109k

Polymarket

New York, NY, United States

Woo

Remote

$54k - $58k

Woo

Remote

$36k - $90k

Shakepay

Montreal, Canada

Taxbit

Remote

$180k - $210k

B2c2

Remote

$45k - $60k

CertiK

Remote

$90k - $120k

Finance Marketing Analyst (12 months contract)

Asia / Hong Kong / Taiwan, Taipei
Finance & Administration โ€“ Finance /
Remote

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Binance is a leading global blockchain ecosystem behind the worldโ€™s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

About Binance Accelerator Program
Binance Accelerator Program is a concise fixed-term program designed for Early Career Talent to have an immersive experience in the rapidly expanding Web3 space. You will be given the opportunity to experience life at Binance and understand what goes on behind the scenes of the worldsโ€™ leading blockchain ecosystem. Alongside your job, there will also be a focus on networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about BAP Program HERE
ย 
Who may apply
ย Current university students and recent graduates

Responsibilities

    • Report to Regional Finance Business Partner, review and analyse marketing campaigns across all regions including Growth, Retention, and Branding initiatives
    • Compute and review pre-campaign ROI estimates to support campaign planning and budgeting
    • Assist in post-campaign ROI analysis to evaluate campaign effectiveness and financial impact
    • Support the preparation and consolidation of marketing-related financial reports and dashboards
    • Collaborate with regional marketing and finance teams to gather data and ensure accuracy of campaign metrics
    • Assist in identifying trends, insights, and opportunities for optimizing marketing spend
    • Provide ad-hoc support for other finance and marketing-related projects as needed
    • Future perspective: there are opportunities from the role of Marketing Analyst to grow to Regional Finance Business Partner

Requirements

    • Proven analytical skills with the ability to work with data and perform financial calculations
    • A quick learner with strong logical / strategic thinking
    • Good communication skills and ability to work collaboratively in a cross-functional team environment., across multiple geographies
    • Understanding of marketing concepts, financial modelling, business case, ROI computation
    • Proficiency in Microsoft Excel / Gsheet and familiarity with data visualization or reporting tools is a plus
    • Detail-oriented with strong organizational and time management skills
    • Self-motivated, proactive, and eager to learn in a fast-paced environment
    • Prior experience related to FBP, marketing finance or campaign analysis is advantageous but not required
Why Binance
โ€ข Shape the future with the worldโ€™s leading blockchain ecosystem
โ€ข Collaborate with world-class talent in a user-centric global organization with a flat structure
โ€ข Tackle unique, fast-paced projects with autonomy in an innovative environment
โ€ข Thrive in a results-driven workplace with opportunities for career growth and continuous learning
โ€ข Competitive salary and company benefits
โ€ข Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to ourย Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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What does a marketing manager in web3 do?

A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3

Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space

This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks

Some specific tasks that a marketing manager in web3 might be responsible for include:

  • Developing and executing marketing campaigns to promote products or services in web3
  • Identifying target markets and customer segments within the web3 ecosystem
  • Managing relationships with partners and stakeholders within the web3 community
  • Analyzing market trends and consumer behavior in web3
  • Monitoring and reporting on the effectiveness of marketing efforts in web3
  • Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives