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Anchorage Digital
$176k - $255k
Member of Marketing, Policy Communications
Washington D.C.
Marketing – Communications /
Full-Time - Hybrid /
Hybrid
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At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto.
Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry's leading security infrastructure. Home to Anchorage Digital Bank N.A., the only federally chartered crypto bank in the U.S., Anchorage Digital also serves institutions through Anchorage Digital Singapore, Porto by Anchorage Digital, and other offerings.
The company is funded by leading institutions including Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with its Series D valuation over $3 billion. Founded in 2017 in San Francisco, California, Anchorage Digital has offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota. Learn more at anchorage.com, on X @Anchorage, and on LinkedIn.
This role is focused on developing, implementing, and managing comprehensive policy communications strategies to promote our brand to policy audiences - primarily Washington, DC and key congressional districts.
You’re viewed as a deep subject matter expert for how to communicate crypto messaging and key brand attributes for a policy audience in the US and have deep expertise in communications, executive communications, brand messaging, thought leadership, media crisis communications, and presentation best practices and strategy for this audience.
You lead a high impact policy communications function by collaborating closely with our policy team as well as across marketing, influencing and directing cross functional project teams, providing day-to-day management of our agency partners, mentoring, developing, and coaching team members and developing/enhancing processes and procedures for all policy communications activities.
We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching, feedback, and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Policy Communications role:
Technical Skills:
- Has deep technical knowledge of policy communications, executive communications, thought leadership, media, crisis communications, and presentation best practices and strategy in blockchain, technology, fintech, or banking/investment sectors.
- Applies deep writing, presentation, and communication skills and best practices to craft materials, write talking points, and coach speakers to communicate Anchorage Digital’s value proposition and perspective effectively to a policy audience.
- Uses knowledge of publications, conferences, social media, and media landscape to optimally execute external campaigns. For campaigns that include media - uses extensive media relationships and knowledge of policy media landscape to execute on a best-in-class media strategy.
- Establish and promote the company’s policy thought leadership by crafting expert content and securing speaking engagements, industry features, and other visibility opportunities.
Complexity and Impact of Work:
- Develop and implement communication strategies that align with company business objectives and policy related marketing goals and brand vision.
- Create messaging frameworks that effectively communicate our value proposition to policy makers and other external stakeholders, and differentiate our brand in the marketplace.
- Tracks and reports on KPIs such as engagement metrics and content effectiveness
- Uses data and insights to inform and refine communication strategies and improve future performance.
- Accountable for managing and generating value from agency partners.
Organizational Knowledge:
- Plays a leadership role in defining Anchorage Digital’s policy messaging and thought leadership strategy and implements strategic communications initiatives to support the strategy.
- Promotes a shared understanding of the needs of Anchorage Digital and strategic direction to rally cross-functional teams. Develops and implements programs, projects and processes aligned with Anchorage Digital’s strategic direction and needs.
Communication and Influence:
- Collaborates closely with policy team and other cross functional stakeholders to develop messaging and content that support policy brand stewardship and client engagement.
- Regularly provides Whitehouse policy updates/briefings and insights on crypto/finance topics in real-time.
- Provides regulator policy communication updates and tools for internal teams, including sales enablement resources for communications programs (like FAQs)
- Is engaging, easy to approach and builds appropriate rapport, with diplomacy and tact, and recognized as a technical leader whose knowledge, ideas and critical thinking impact the strategic direction of Anchorage.
- Creates formal networks with key decision makers and serves as external spokesperson for Anchorage.
You may be a fit for this role if you have:
- 8+ years of policy communications, executive communications, thought leadership, media, crisis communications, and presentation best practices and strategy in blockchain, technology, fintech, or banking/investment sectors.
- Proven ability to create, manage, and execute strategic communications plans that drive engagement and brand positioning with a policy audience.
- Superb writing, editing, and storytelling skills with experience in creating policy related content, such as thought leadership articles, white papers, press releases, etc. Strong verbal and written communications skills with the ability to communicate complex topics in a clear and concise manner.
- Deep knowledge of DC media, KOLs, and trade organizations, and media (with strong network of media contacts) landscape with a proven track record of securing media coverage in beltway outlets. Ability to build relationships with industry influencers and media.
- Ability to tie policy communications strategy and activities to tangible business and client impact and demonstrated track record of using data to drive strategy and decision making.
- Excellent cross functional project management skills with attention to detail and ability to manage multiple projects simultaneously.
- Must be based in the D.C. area.
Although not a requirement, bonus points if:
- You have managed small communications teams
- You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)
Compensation at Anchorage Digital:
- Compensation at Anchorage Digital is market-driven and data-informed. All full-time employees receive a market-leading salary, meaningful equity, and a generous perks and benefits package.
- Compensation Range: $176,000-$255,000 - this salary range may be inclusive of multiple regional locations and job grades. This compensation range will be narrowed during the interview process based on skills, abilities, and experience required. ****We partner with third party firms annually to verify equity, cash, benefits, and perks benchmarks.
- Benefits: Anchorage Digital is proud to provide market-leading benefits and perks to our employees. We are only 1% of companies who offer 100% health, dental, and vision coverage for you and your dependents. This means no monthly out-of-pocket premiums for you or your family. We offer a wide range of benefits to our employees globally.
About Anchorage Digital: Who we are
The Anchorage Village, what we call our team, brings together the brightest minds from platform security, financial services, and distributed ledger technology to provide the building blocks that empower institutions to safely participate in the evolving digital asset ecosystem. As a diverse team of more than 300 members, we are united in one common goal: building the future of finance by providing the foundation upon which value moves safely in the new global economy.
Anchorage Digital is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported, and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives.
Anchorage Digital is an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. Anchorage Digital considers qualified applicants regardless of criminal histories, consistent with other legal requirements. “Anchorage Digital” refers to services that are offered either through Anchorage Digital Bank National Association, an OCC-chartered national trust bank, or Anchorage Lending CA, LLC a finance lender licensed by the California Department of Financial Protection and Innovation, License No. 60DBO-11976, or Anchorage Digital Singapore Pte Ltd, a Singapore private limited company, all wholly-owned subsidiaries of Anchor Labs, Inc., a Delaware corporation.
Protecting your privacy rights is important to Anchorage Digital, and we work to maintain the trust and confidence of our clients when handling personal or financial information. Please see our privacy policy notices here.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
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