At TRM, we're on a mission to build trust in digital assets, because the promise of crypto is too valuable to be impeded by bad actors. We provide a blockchain intelligence platform to law enforcement, financial institutions, and crypto firms to assist in the detection and prevention of cryptocurrency fraud and financial crime. Our vision is to build a company that can sustainably deliver on our mission for decades to come, enabling consumers to transact safely and securely on the blockchain.
The Product Marketing Manager is responsible for understanding how TRM products and solutions help customers (current and future) achieve the outcomes that are important to them, and the features of TRM products that are most valuable and differentiated based on those use cases. The product marketing org has broad responsibility for communicating the distinct value of TRM’s product portfolio, owning development of messaging, materials and other tactics to educate TRM colleagues, prospects, customers and the wider market to ultimately generate pipeline and increase win rates. This is a Lead/Principal role (an individual contributor, non-people manager role).
The impact you will have here
Conduct market and customer research to gather data and insights about core TRM customer segments and relevant personas within their interests, needs and purchasing decision drivers. Maintain a pulse on developments that impact buying intent or urgency, including developments in the threat landscape, regulatory space, partnerships or competitive landscape.
Build competitive intelligence to inform product development and positioning work; publish to Sales and other relevant stakeholders.
Develop product positioning, value propositions, messaging and solution packaging that resonates with priority segments; write and contribute to product collateral, web content, thought leadership and other audience-tailored assets
Partner with Communications, Field Marketing and Demand Gen, Sales Enablement, Customer Education, - Customer Success and Product teams to launch significant feature releases and take new products to market
Synthesize customer and competitive insights to inform go-to-market campaign priorities, messaging and content, collaborating with Field and Demand Gen marketers on briefs for content and creative development, account targeting and audience development, channel planning, and sales enablement.
What we're looking for:
Minimum 5 years of B2B product marketing or related experience. Professional experience in SaaS, regtech, fintech, blockchain or related industries a plus
Great communication skills with the ability to solicit and synthesize large amounts of complex, technical information into resonant, concise messaging and stories — be those written, visual or experiential
Ability to map out clear objectives using both anecdotal and data-based insights about product usage, competitive intelligence and evolving customer needs
A resourceful self-starter who enjoys setting big goals and blazing the path to get the job done
Learn more on TRM's careers page: https://www.trmlabs.com/careers-list?gh_jid=4900099004
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