Self ID, Inc. is hiring a

Web3 Experience Director (Creative Director)

Company Overview

SELF ID is a new company focused on solving the issue of digital identity. Instead of looking at identity as a problem to solve through "authentication", we've realized that the context is much bigger and more exciting. Our solution enables users to co-own their data with the platforms they create that data with, and then gives them the ability to share, give, distribute and even monetize that data as we put the individual at the center of their electronic universe and create the world's first "digital genome".

Our company is founded by leading inventors and investors in the crypto space, and includes founders of some of the top 4-5 crypto projects by market cap. With the expertise we have in the space, the experience we have across our founders, and the excitement around this particular type of technology, we are confident that this project takes on a life of its own. We want to be sure we're enlisting the help of the right people to help us on that journey.

SELF ID has recently closed a seed round of funding and is launching this fall.

Experience Director (Creative Director)

SELF ID is looking for an experienced "full-stack" Experience Director to join our team. This is a pivotal role that effectively is a "Creative Director" but with even broader responsibilities that span over into and beyond the direction, characteristics, and mood/feel categories such as marketing, advertising, customer support, and others.

This is a full-time role reporting to the Co-Founder & Chief Experience Officer (CXO) that can be held anywhere in the world. You will work closely with our CXO, attending all relevant meetings and become a "right-hand" person to ensure that visions are aligned and will spend a lot of time ideating and conceptualizing. You will then facilitate the communication of those ideas and concepts to product, design, and engineering teams to build, create, execute, and deploy assets and deliverables to launch and drive the adoption of SELF ID. You will catalyze our growth by helping to define our value proposition, craft compelling messaging and develop effective go-to-market strategies to acquire and retain users, integration partners, and platforms.

As our first Experience/Creative hire, you will also have the opportunity to help us build out the marketing foundation at SELF ID–from developing messaging and positioning, telling our customers' stories, architecting campaigns, building out enablement resources and more and creating the initial roll-out of a PR/Marketing campaign which builds to our live release in Q4 of 2023.

What you'll do at SELF ID:

• Spend 6-9 months creating actual work product with quick turnarounds and rapid iterations.
• Willingness to adopt the SELF experience team's philosophy of design ("prototype-first" and others) such and be nimble/flexible to a new process and flow that may seem new and different at first
• Especially proficient with copywriting and the ability to understand complex concepts quickly and then reduce and simplify those concepts into a language and framework that everyday people can understand and digest
• Familiarity with marketing concepts and strategies, particularly having been through campaign creations and
• PR executions with other products, services or launches in the past
• Help lead and manage the creative, marketing, copywriting, and other efforts to develop and execute innovative, multi-channel campaigns and strategies along with engagement, brand awareness, customer loyalty, etc
• Establish a clear and cohesive brand narrative across all channels, ensuring that messaging is consistent, engaging, and aligned with the company's vision and values, as well as being educational such that SELF can become not only a successful company but a thought/innovation leader in this space.
• Collaborate with CXO and other cross-functional teams, including sales, product, and customer support, to develop and implement creative solutions that enhance the customer journey and drive business results.
• Work closely with the founding team, along with product and engineering—to develop our go-to-market strategy, product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers' needs
• Oversee the production and delivery of high-quality creative assets, including visuals, videos, and written content, ensuring that they effectively communicate the desired message and adhere to brand guidelines.
• Utilize data-driven insights and customer feedback to optimize the effectiveness of marketing and creative initiatives, continually improving the overall customer experience.
• Analyze customer data to identify new trends and emerging patterns in product usage to feedback to product
• Quantitatively measure the effectiveness of our product marketing programs in driving adoption of SELF ID
• Develop and manage budgets, project timelines, and resource allocation, ensuring that all deliverables are completed on time and within budget constraints.
• Eventually mentor and develop team members, fostering a culture of collaboration, innovation, and continuous improvement as the team begins and continues to grow
• Stay current with industry trends and best practices, actively participating in professional development opportunities to enhance skills and knowledge.
  
  

What Excites Us:

• 5-7+ years in creative/product/marketing or a related role
• Experience in an early-stage startup bringing complex solutions to the broader financial services market
• Experience project managing and coordinating cross-functional initiatives
• Experience developing messaging, positioning and value proposition frameworks for complex problems and new products
• Strategic thinker who connects industry-wide insights to inform narratives and product positioning
• Passion for learning new products and industries—unafraid to dive into the nitty gritty technical details
• The ability to champion the customer and have good habits and experience in soliciting customer feedback
• Strong writing skills, meaning you avoid enterprise jargon, can adapt to the SELF ID voice, and write with the customer in mind
• A data-driven approach to your work
• A willingness to roll up your sleeves and get scrappy—we are a startup after all
• Blockchain, crypto, web3 experience a plus
  
  

Working at SELF ID

We benefit from the great work you do each day. That is why we are committed to providing a variety of benefits to help each of us live our best lives.

• Competitive salary - because we value your experience and expertise
• Unlimited vacation / sick days - because everyone deserves time for R&R
• Flexible work environment - because we are a geographically dispersed team and we believe in balance
• A close-knit team of enthusiastic, collegial and driven people to work alongside in a highly meritocratic environment - because - teamwork makes the dream work
• The ability to build something great alongside great people - because we're here to change the world, and to have a lot of fun along the way
  
  

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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