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We're looking for a Creative Director to make KAST a cult brand.
You'll own our Instagram and TikTok creative direction, shaping how millions of people discover and experience KAST. This is a high-ownership role for someone who combines exceptional creative instincts with a deep understanding of social platforms, culture, and storytelling.
Working closely with Brand, Growth, Product, and Community teams, you'll turn KAST's mission into content that is distinctive, aspirational, and culturally relevantânot just trend-driven.
- Department
- Marketing & Communications
- Employment Type
- Full Time
- Location
- Singapore
- Workplace type
- Hybrid
What Youâll Be Doing
- Own the creative direction for KAST's Instagram and TikTok
- Develop social content, campaigns, and recurring formats that grow the brand
- Lead creative concepts for short-form video, creator content, product launches, and brand storytelling
- Build and manage a network of creators, videographers, editors, and creative partners
- Direct creative production and maintain a high bar for quality across all content
- Partner cross-functionally to turn product launches, trends, and community moments into compelling social content
- Use performance insights to continuously improve creative output while maintaining a premium brand
What You'll Bring
- 8+ years of experience in creative direction, social, brand, or content for consumer, life>
- Proven success building or scaling Instagram and TikTok for a consumer-facing brand
- Outstanding portfolio of social-first creative work, especially short-form video
- Deep understanding of social platforms, creator culture, and platform-native storytelling
- Strong creative taste with the ability to balance brand consistency and experimentation
- Experience leading creative production and collaborating across design, marketing, and product teams
- Excellent communication skills and a high-ownership mindset in fast-paced environments
About KAST
KAST is redefining stablecoin banking for global citizens, crypto professionals, Web3-native businesses, and high-inflation markets hungry for USD-backed banking. Backed by top-tier global investors and led by the ex-APAC CEO of Circle, our leadership team spans Circle, Airwallex, Revolut, Wise, Grab, Zoom, AWS, and leading OTC desks. Weâve scaled from zero to nearly a million users at ridiculous speed.
Apply Now
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What does a creative director do?
A creative director is a professional who is responsible for overseeing the creative aspects of a project or a campaign
They work in various industries, including advertising, marketing, film, television, and publishing, to develop and communicate creative ideas to a target audience
The specific responsibilities of a creative director can vary depending on the industry and the specific needs of the project, but some common responsibilities may include:
- Leading the development of creative concepts and ideas: A creative director is responsible for coming up with innovative and engaging ideas for campaigns or projects, and for guiding the creative team in bringing those ideas to life.
- Collaborating with clients and other stakeholders: A creative director often works closely with clients or other stakeholders to understand their goals and needs, and to ensure that the creative work meets those objectives.
- Managing the creative team: A creative director may be responsible for managing a team of creative professionals, including writers, designers, and developers. This may involve assigning tasks, providing feedback, and ensuring that the team is working effectively and efficiently.
- Overseeing the production process: A creative director is responsible for ensuring that the creative work is produced to the highest quality standards and is delivered on time. This may involve coordinating with external vendors and managing budgets.
- Staying up-to-date with industry trends and best practices: A creative director should be knowledgeable about the latest trends and techniques in their field, and should be able to apply this knowledge to the development of creative ideas.