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Creative Director - Brand Video Content
UAE, Dubai / Global / Europe
Marketing â Marketing /
Full-time Onsite or Remote /
Hybrid
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Binance is a leading global blockchain ecosystem behind the worldâs largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Weâre looking for a Creative Director to lead the end-to-end storytelling and creative development of branded video content that positions Binance as the most trusted, engaging, and culturally relevant voice in crypto and Web3. From shortform insights to longform explainers, interviews, and campaign-led storytelling, youâll shape the content we create and how we bring it to life visually. This is a hands-on creative leadership role for someone who can blend editorial sharpness with creative direction, managing multidisciplinary teams and external partners to produce bold, smart, and impactful video. Youâll collaborate closely with writers, art directors, motion designers, agencies and producersâdriving clarity of message and consistency of look, tone, and feel across every format.
Responsibilities
- Creative & Editorial Direction:
- Lead the creative development of branded video contentâfrom concept and scripting to visual execution.
- Define editorial themes, narrative frameworks, and creative treatments across short, mid, and longform video formats.
- Ensure alignment between messaging, tone, and brand visual identity across all outputs.
- Cross-Functional Collaboration:
- Partner with writers, designers, and motion teams to bring ideas to life with clarity and flair.
- Collaborate with producers, product marketing, comms, and regional teams to ensure strategic and cultural relevance.
- Work with external production partners, creators, and agencies to scale execution globally.
- Innovation & Creative Growth:
- Champion new storytelling formats and platform-first thinking.
- Explore the integration of 3D motion, AI-driven content workflows, and emerging creative tools.
- Continuously refine the creative process to balance velocity, quality, and strategic impact.
- Team Leadership & Quality Control:
- Work with a lean team of writers and creatives working across formats.
- Maintain high standards of storytelling, design, and brand expression across every content tier.
- Guide the development of scripts, storyboards, treatments, and post-production outputs.
Requirements
- 10+ years in creative or content leadership rolesâacross brand storytelling, editorial, or digital video.
- Strong writing or content strategy background, with a sharp eye for narrative structure and messaging.
- Proven experience in leading creative teams and overseeing high-quality, multi-format content.
- Confident working across both verbal and visual creative developmentâfrom first idea to final edit.
- Comfortable collaborating with production, editorial, and motion design functions.
- Experience in crypto, fintech, or other technically complex sectors is a plus.
- Familiarity with 3D/motion and AI-enhanced storytelling workflows is highly desirable.
Why Binance
⢠Shape the future with the worldâs leading blockchain ecosystem
⢠Collaborate with world-class talent in a user-centric global organization with a flat structure
⢠Tackle unique, fast-paced projects with autonomy in an innovative environment
⢠Thrive in a results-driven workplace with opportunities for career growth and continuous learning
⢠Competitive salary and company benefits
⢠Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
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What does a creative director do?
A creative director is a professional who is responsible for overseeing the creative aspects of a project or a campaign
They work in various industries, including advertising, marketing, film, television, and publishing, to develop and communicate creative ideas to a target audience
The specific responsibilities of a creative director can vary depending on the industry and the specific needs of the project, but some common responsibilities may include:
- Leading the development of creative concepts and ideas: A creative director is responsible for coming up with innovative and engaging ideas for campaigns or projects, and for guiding the creative team in bringing those ideas to life.
- Collaborating with clients and other stakeholders: A creative director often works closely with clients or other stakeholders to understand their goals and needs, and to ensure that the creative work meets those objectives.
- Managing the creative team: A creative director may be responsible for managing a team of creative professionals, including writers, designers, and developers. This may involve assigning tasks, providing feedback, and ensuring that the team is working effectively and efficiently.
- Overseeing the production process: A creative director is responsible for ensuring that the creative work is produced to the highest quality standards and is delivered on time. This may involve coordinating with external vendors and managing budgets.
- Staying up-to-date with industry trends and best practices: A creative director should be knowledgeable about the latest trends and techniques in their field, and should be able to apply this knowledge to the development of creative ideas.