There are 3 types of growth managers:
- They understand how to convert customers but struggle to breakthrough the noise.
- They can capture attention but struggle to convert customers.
- The rare bird who moves needles and wins the attention economy.
We are in search of the latter to join our team.
Let me tell you a little about the role.
Who are we looking for
The ideal candidate will possess extensive knowledge in financial marketing, with experience in decentralized finance (DeFi) being a plus. We are seeking a creative individual who has a proven track record of engaging audiences. The capacity to effectively lead and manage a team of creative professionals is crucial. The selected candidate will supervise marketing contractors and teams, guaranteeing high quality in all marketing campaigns and initiatives.
Bonus: You will working directly with our lead growth advisor who has built a business of $100m+ ARR over 15 years.
- A strong belief in the potential and future of cryptocurrency and a passion for winning in the attention economy.
- A ferocious executor with the organization skills of a wedding planner, capable of handling multiple projects and deadlines with precision.
- Experience working within founder-driven organizations and a drive for personal and professional greatness.
- An individual who holds themselves and their teams to high standards of excellence, consistently meeting and exceeding deadlines.
- Detail-orientation, ensuring thoroughness and speed in execution.
- A hunger for success, combined with street-smart intelligence and the ability to make insightful leaps in human psychology and influence. Proficiency in basic mathematics for leveraging data in decision-making is essential.
- Proven ability to make excellent commercial decisions, demonstrating frugality while investing wisely in valuable opportunities, adhering to the principle of "paying fair prices for great investments”.
What will you be doing?
- Growth strategy development: Develop and implement comprehensive growth strategies focused on customer acquisition, retention, and expansion. This includes setting clear goals and metrics to track progress.
- End to end campaign management across (but not limited to): X (Twitter), Discord, Email, Video
- Marketing channel optimization: Identify and optimize the most effective marketing channels to reach the target audience. This may include social media, email marketing, SEO/SEM, content marketing, and more.
- Performance monitoring and reporting: Regularly monitor and report on the performance of growth initiatives against KPIs and objectives. Use insights to adjust strategies and tactics as needed.
- Team leadership and management: Lead and manage a team of marketers, analysts, and other professionals involved in growth activities. Provide guidance, support, and mentorship to drive team performance.
Lyra is building cornerstone infrastructure of the new, open-source financial system. Lyra is the largest DeFi options exchange in crypto by volume, having settled over $2 billion in volumes to date. The team consists of ex-FAANG engineers, traders from top traditional market making firms, quants, and founding members of successful OG DeFi projects.
- Fully remote, preferred timezones Asia Pacific and North America.
How can you join us?
If you are one of these rare birds, please email [email protected] with answers to these 2 questions and a link to your LinkedIn and a few links to recent campaigns you have posted.
- In your opinion, which crypto brand delivers benchmark campaigns and why?
- Why do you want to join Lyra?
And if you want to skip the queue in this inbox, join our Discord and make enough noise that you are a rare bird coming to chat with us.