Kraken is hiring a

Web3 Employer Brand Manager

Building the Future of Crypto 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

The team

As part of our global Communications team, you’ll be responsible for personifying the magic of Kraken, creating an enviable employer brand and effectively telling our story. You’ll develop, manage, and deliver world-class candidate attraction campaigns.

You can expect to be deeply involved in articulating our employee value proposition (EVP) and sharing our culture and values with the world. Reporting into our Head of Internal Communications and Global Comms team, your role will extend across the wider business, with strong partnerships required across Talent Acquisition, Product, Engineering teams and Brand. You will build trusted relationships with executives and hiring managers to understand our business goals and carefully coordinate content and campaigns to help us reach them.

The opportunity

• Position Kraken as top employer of choice across target candidate pools through creative strategies and marketing channels

• Helping to attract the world-class talent we need to fill key roles worldwide both on Technical and Corporate functions

• Planning and executing hackathons, hosting digital and IRL recruiting events

• Support the development and promotion of a formal Early Careers program

• Partnering closely with Communications and Brand Marketing to launch compelling multimedia content highlighting the amazing stories and impact of our employees (aka Krakenites) and the benefits of “life at Kraken” across various channels

• Crafting innovative thought leadership content and articles for key executives to position Kraken as a leader in the future of work

• Building strong relationships with various industry and academic institutions to help multiply the output of Kraken content

• Helping to lead the creative execution of our employer brand and EVP, positioning Kraken as a crypto employer of choice

• Additional duties and responsibilities as assigned

Skills you should HODL

• 5–8 years of experience in Employer Brand, Talent Marketing, or related fields such as Brand, Communications, or PR.

• Comfortable in a dynamic, fast-paced environment and passionate about the intersection of people, brand, and business.

• Recruitment Marketing experience for a reputable, fast-growing technology business against ruthless competition

• Extensive experience with common hiring channels and relevant systems (such as Recruitment CRM)

• Experience managing attraction programs and events, both virtual and in person

• Creative and compelling storyteller and communicator with strong executive presence

• Strong strategic and operational approach with the ability to organize and manage complex projects, campaigns, and transformational change

• Highly resilient, relentless, and positive in the face of adversity

• Intrigued by the possibilities of crypto and a believer in the impact of Kraken and our mission

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 

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