Localcoin is hiring a

Web3 Social & Paid Media Specialist

ABOUT LOCALCOIN

At Localcoin, we aim to empower our customers to join the crypto economy by helping them buy, sell, and convert digital currencies. In addition to running North America’s largest Bitcoin ATM network, we offer an expanding product line that makes digital currencies far more accessible for crypto-enthusiasts in their communities.

We believe that the cryptocurrency space is one that rewards passion, creativity, innovation and those willing to challenge the status quo. As a member of our rapidly-growing team, you’ll join a talented, dynamic group of team members who will encourage you to learn, grow and thrive in your career every step of the way. So if you’re a self-starter looking to hone your skills in a startup environment that fosters innovation, transparency and team connectivity, we look forward to hearing from you!

YOUR ROLE

As a Social & Paid Media Specialist you will collaborate with the Marketing Team to brainstorm and develop social media content tailored to the audience for each specific social media platform in partnership with our creative agency and internal stakeholders. You will maintain a constant brand presence for Localcoin in the social media environment and participate in community management and engagement.

This position will report directly to our Brand & Campaign Manager and will be remote and based out of our head office in Toronto, Ontario.

YOUR IMPACT

• Collaborate with the Brand & Campaign Manager to develop a Social Media strategy that acts as a guideline for social media channels
• Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification
• Manage competitive research and identify audience and content strategies
• Liaise with creative and media agency as well as our Marketing Team to develop and launch and optimize Paid & Organic social media campaigns and creatives
• Participate in community management practices in partnership with the Customer Success team
• Capture and analyze the appropriate metrics, insights and best practices to measure the success of every social media campaign
• Report on campaign performance while suggesting optimizations to campaign and creative
• Plan, create and publish digital campaigns beyond social media, as well as some traditional media campaigns
• Moderate and promote user-generated content as well as test and implement new social media channels

THIS IS YOU

• Ability to drive engagement through various social media platforms including, but not limited to, Facebook, Instagram, Twitter, LinkedIn, and others.
• Understand of how to implement conversion tracking pixels and tags
• Proficiency with Social Media management tools such as Hootsuite, Sprinklr, or other is an asset
• Proficient with Native platforms such as Facebook Business Suite, Facebook Ads Manager, Twitter Ads, etc.
• Working knowledge of other Digital media channels such as Video and Display, and an eagerness to learn about, and participate in, additional Digital and Traditional executions
• Ability to prioritize and balance multiple projects and initiatives while remaining organized
• Experience working in a heavily regulated environment
• Basic understanding of graphic design tools such as Adobe Photoshop/InDesign

THIS IS NICE

• Experience with social listening tools
• Experience working with Jira and Confluence
• Experience with web analytics tools such as Google Analytics and DataStudio

WHY YOU WILL LOVE WORKING AT LOCALCOIN!

Professional Development

We are a fast-growing company and as a result, there are ample opportunities for career growth and professional development when you join our team. From a transparent promotion structure and defined career paths to a wide range of learning and development opportunities, we do what it takes to invest in your career and help you hone your skills so you can grow alongside us!

Hybrid & Flexible Office Environment

We’re flexible on where you work — a lot of our team are fully or partially remote. If you’d prefer this approach, we run remote-friendly meetings. Prefer an office setting? We're set up for that, too! We just moved into a big, bright downtown space that you can access directly from the subway line (perfect for those particularly cold winter days). The office has it all: a rooftop terrace with an amazing view, a pool, a fully equipped gym with fitness classes (yes, a free membership! In-line with our other awesome health benefits), plus little perks like snacks and games that help to keep things light. The office is accessible (ramps, elevators and barrier-free washrooms) and we’re following all COVID-19 safety guidelines very carefully. We’d love to see you!

Events and Socials

Just because we are working remotely, does not mean we don’t know how to get together! When you join our team, you’ll enjoy everything from virtual company-wide teaching and training days, industry events, themed monthly Fri-YAY happy hours, virtual team events and much more!

Employee Discounts

All of our team members enjoy exclusive employee discounts at all of our cryptocurrency ATMs across North America.

Apply Now: