Blockchains will only consider candidates who reside in the U.S. and do not require any VISA support.
OUR VISION
Blockchains is committed to defining and owning the category of Web3 Identity. We believe that, in the new and exciting world of the decentralized internet, otherwise known as Web3, it is an individualâs fundamental right to own and control their digital identity. To ensure that the individual is paramount in Web3, we are developing a suite of applications to enable everyone to safely engage, take part, and transact in the emerging, decentralized world of the internet. Our platform centers on Web3 Identity and leverages that identity to provide individuals with secure digital asset storage and recovery, access to decentralized finance, the ability to prove ownership of their creations, and gateways to digital interactions and experiences â all to empower and benefit every Web3 user.
We believe that the decentralized nature of Web3 creates an opportunity for everyone to challenge the digital status quoâto own and control their identity, data, finances, creations, and future. This is the chance to get it right â to rally a movement of individuals so Web3 belongs to everyone, not to trillion-dollar companies. To fulfill this vision, we are seeking dynamic people who want to join us in leading the way to this new world.
WHAT YOU WILL DO
The Director, Marketing is responsible for managing Blockchainsâ consumer marketing initiatives, including media planning and buying, creative direction, influencer relations, and event planning and production. This position owns and activates critical aspects related to the Companyâs marketing efforts to drive product awarness, consumer adoption and retention, and market successâfunctioning at both a strategic and operational level. Strategically, this role works closely with the VP, Brand & Cosnumer Marketing to ensure long-term, sustained success and growth of Blockchainsâ consumer product portfolios. Operationally, this position works with business leaders and agency partners to formulate and oversee the timely implementation of applicable strategies while also all aspects of the marketing strategy across various channels.
The essential functions include, but are not limited to, the following:
- Developing, implementing, and owning consumer marketing strategies inclusive of defining marketing objectives, identifying target segments, generating media and creative briefs, determining tactics, and monitoring the success of consumer marketing campaigns and initiatives.
- Leading the development and execution of integrated marketing campaigns to drive customer acquisition, engagement, retention, and satisfaction by activating novel and compelling campaigns that drive conversation.
- Executing the development of marketing content and materials across various channels such as digital marketing, email marketing, content marketing, and advertising.
- Serving as the primary point of contact for the Companyâs AOR as well as strategic media and activation partners. Monitor agency and partner performance and deliverables.
- Collaborating closely with the Integrated Agency Team to ensure alignment with brand, business, and product strategies.
- Working closely with agency partner(s) to develop and implement robust social media strategies for the Companyâs brands. Overseeing social media content, community management, and paid campaigns to maintain a strong online presence and brand reputation.
- Leading influencer relations and processes, including evaluating, selecting, contracting, and managing.
- Working cross-functionally and collaboratively with Business Strategy, Product Strategy, Legal & Compliance, and Sales & Product Marketing throughout the product launch process to ensure alignment and consistency of messaging across all consumer touchpoints.
- Leveraging consumer behavior, brand and product insights, and campaign metrics to monitor and maximize marketing performance. Regularly analyze data and consumer feedback to refine strategies and tactics.
- Leading and overseeing the selection process of marketing and advertising technology tools, implementation, and ongoing management in partnership with the Companyâs AORs.
WHAT YOU WILL NEED TO SUCCEED
To ensure success, you possess a strategic mindset and the ability to collaborate effectively across departments and with external agencies. Collaborative by nature, you have extensive, hands-on experience developing, orchestrating, and executing various facets of consumer marketing, product development, promotion, and sales, understanding their impact on product marketability and sustainability. Your pivotal role in ensuring successful product launches, bolstering brand recognition, and refining strategies hinges on your consumer-centric approach, adept data analysis, and dedication to regulatory adherence. Your expertise extends to community engagement through social media and other digital platforms, fostering a deeper connection with the brandâs audience. You are proficient and have working knowledge of paid media platforms, social media scheduling tools, media monitoring tools, web analytics tools, email marketing services, and CRM software.
You enjoy and thrive in high-performing yet fluid environments. You can simultaneously support multiple initiatives in various stages of development and easily pivot without losing traction on other projects. You have excellent verbal, written, presentation, and communication skills, and proven leadership skills. You are able to prepare, present, and advocate for succinct strategic recommendations to senior management, and tailor an executable strategy based on feedback.
The ability and flexibility to travel, including international travel, 20-30% of the time.
EDUCATION/EXPERIENCE
This role requires a bachelorâs degree in Marketing, Communications, Business, or equivalent industry experience in a related field. A minimum of 5-6 years of in-house or agency experience serving in a director or director-equivalent role. Proficiency in digital marketing, regulatory compliance knowledge, and expertise in data analysis and consumer-centric strategies are key assets. Additional points for previous experience working in the Web3 or Blockchain space.
Blockchains, Inc. (âBlockchainsâ) is proud to be a diverse workforce, and we are committed to inclusion and diversity to ensure equal opportunity for all applicants. Blockchains provides equal employment opportunities to all employees and applicants regardless of race, color, religion, sex, sexual orientation, gender identity and/or expression, national origin, age, marital status, physical or mental disability, veteran status, or any other characteristic protected by federal, state, or local laws.
When you apply to a job on this site, the personal data contained in your application will be collected by Blockchains, Inc. (âControllerâ), which is located at 610 Waltham Way, Sparks, NV 89437 and can be contacted by emailing [email protected]. Controllerâs data protection officer is Edward O'Connor, who can be contacted at [email protected]. Your personal data will be processed for the purposes of managing Controllerâs recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.
Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controllerâs behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site. Because the European Union Commission has determined that United States data privacy laws do not ensure an adequate level of protection for personal data collected from EU data subjects, the transfer will be subject to appropriate additional safeguards under [either the standard contractual clauses or the Privacy Shield]. You can obtain a copy of the standard contractual clauses by contacting us at [email protected].
Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. In addition, you may lodge a complaint with an EU supervisory authority.